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Title
Punchh accelerates loyalty analytics with a Databricks lakehouse on AWS
…a Demo Login Contact Us Try Databricks Customer Stories / Punchh CUSTOMER STORY Building omnichannel loyalty and engagement for retailers 10x Faster time-to-insight 30% Lower operational costs 12% Increase in customer…
Description
Punchh migrated from AWS MySQL to a centralized Databricks lakehouse on AWS with Delta Lake and Databricks SQL to unify raw and refined data for ML and BI teams, increasing campaign analytics dashboard processing performance by 90x, reducing dashboard costs by 50% per request, and improving customer net promoter score by 12% (40 basis points).
…that removes these silos as well.” Delivering insights with speed and accuracy With Databricks and Delta Lake, Punchh has increased processing performance 90x on its high-traffic campaign analytics dashboard. On their dashboard landing page they reduced costs by 50% per request by buildi…
Company
Punchh
…me-to-insight 30% Lower operational costs 12% Increase in customer satisfaction Punchh, now part of PAR Technology Corporation, empowers retailers to deliver a comprehensive omnichannel experience through personalized loyalty programs, individual buying incentives and user-friendly mobile apps. But with significa…
Problem
Punchh had outgrown its AWS MySQL production system as data volumes grew and needed a scalable, cost-effective centralized platform; teams and data were siloed, ML models took days to run, and Tableau reporting on raw data was slow.
…er retention and loyalty. Needing faster and more accessible analytics at scale Punchh originally used AWS MySQL, but they quickly outgrew the system and needed a data-driven, scalable and cost-effective data solution. “We wanted to have a data warehouse in place wherein we can do faster analytics…
Solution
Punchh built a centralized lakehouse on the Databricks Data + AI Platform on AWS, using Delta Lake to serve bronze, silver and gold data tiers, Databricks SQL for fast analytics queries, and Databricks Notebooks for collaborative data engineering and ML work.
…ld levels of data to a variety of users with reliability and speed. From there, Punchh leverages the compute power of Databricks and Delta Lake to build fast ETL pipelines that provide clean data for SQL analytics and efficient ML. Intuitive Databricks Notebooks further collaboration across data teams, with ac…
Business value
Punchh reports 10x faster time-to-insight, 30% lower operational costs, and a 12% increase in customer satisfaction (NPS up 40 basis points), plus a 90x increase in processing performance on its campaign analytics dashboard and 50% lower cost per request.
…hh is exceeding customer SLAs, DevOps is seamless and development time is down. The boost in productivity at Punchh has increased customer satisfaction and retention, improving their customer net promoter score (NPS) by 12%, or 40 basis points. “Databricks is core to our business because its lakehouse architecture provides…
Industry
Technology & Software
…gage and convert consumers — all powered by Databricks. Share this post Details Industry : Technology and Software Use Case : Data Warehousing Cloud : AWS Product : Databricks SQL , Delta Lake R…
Technology
Databricks Data + AI Platform, Delta Lake, Databricks SQL, Databricks Notebooks
…ails Industry : Technology and Software Use Case : Data Warehousing Cloud : AWS Product : Databricks SQL , Delta Lake Ready to get started? Try Databricks for free Learn more about our product Talk…
…fast ETL pipelines that provide clean data for SQL analytics and efficient ML. Intuitive Databricks Notebooks further collaboration across data teams, with access to all data and support for different programming interfaces in th…
Use case type
Analytics augmentation
…and we were able to meet those two use cases with this lakehouse architecture.” The analytics team uses Databricks SQL to QA new tables at a much faster rate for cost reduction and competitive service-level agreements (SLAs). The convenient SQL-native inte…
Headline outcome
…ing omnichannel loyalty and engagement for retailers 10x Faster time-to-insight 30% Lower operational costs 12% Increase in customer satisfaction Punchh, now part of PAR Technology Corpor…
AI capabilities
Predictive Analytics
…o be the core of our analytics strategy going forward. No question about that.” Punchh leverages various data sources to generate reports via Tableau to inform strategic decisions that better engage and convert consumers — all powered by Databricks. Share thi…
Deployment model
cloud
…lakehouse environment that enabled reliable data analytics and AI across teams. Using the Databricks Data + AI Platform on AWS, Punchh has accelerated ETL pipelines, democratized data and analytics, and improved BI and reporting—increasing cust…
Deployment options
cloud
…lakehouse environment that enabled reliable data analytics and AI across teams. Using the Databricks Data + AI Platform on AWS, Punchh has accelerated ETL pipelines, democratized data and analytics, and improved BI and reporting—increasing cust…
