{"slug":"pierre-fabre-s-pla-i-ground-generative-ai-platform-reaches-50-daily-employee-adoption","url":"https://findausecase.com/use-cases/pierre-fabre-s-pla-i-ground-generative-ai-platform-reaches-50-daily-employee-adoption","title":"Pierre Fabre's PLA.I.GROUND Generative AI Platform Reaches 50% Daily Employee Adoption","description":"French pharmaceutical and cosmetics group Pierre Fabre launched PLA.I.GROUND in 2023, an internal, secure, multi-model generative AI assistant built on Microsoft Azure and Azure OpenAI Service and available to all employees worldwide. More than 50% of office-based employees use it daily to summarize documents, generate content and accelerate code development. Pierre Fabre has also rolled out PLA.I.Expert and developed a proprietary framework for chatbots and conversational agents, and Oncoguide, an emblematic use case with an AI conversational agent, is used by 3,400 retail pharmacists in France.","company":"Pierre Fabre","industry":"Healthcare","country":"France","aiCapabilities":["Generative AI","Conversational AI"],"technology":["Microsoft Azure","Azure OpenAI Service"],"deployment":"Unknown","problemStatement":"In a global pharmaceutical and cosmetics market defined by intense competition, where Pierre Fabre competes with companies 10 to 15 times its size, the company needed to accelerate time-to-market, transform processes, and improve efficiency.","solutionApproach":"In 2023 Pierre Fabre launched PLA.I.GROUND, an internal generative AI assistant built on Microsoft Azure and Azure OpenAI Service. It is a secure, contextualized, multi-model enterprise platform that leverages multiple LLMs orchestrated through Microsoft Azure to ensure security, scalability and compliance, tailored to business use cases from writing and analysis to text, image and code generation. The company has since rolled out PLA.I.Expert, a specialized generative AI trained on domain-specific knowledge bases, and developed a proprietary framework to create chatbots and conversational agents leveraging the foundations of PLA.I.GROUND.","businessValue":"More than 50% of Pierre Fabre's office-based employees use PLA.I.GROUND on a daily basis, and the company's Chief Data & AI Officer says teams spend less time on low-value tasks, freeing up time for innovation. Oncoguide, which integrates an AI-powered conversational agent to provide scientifically validated information at the pharmacy counter, is already used by 3,400 retail pharmacists in France.","evidence":{"band":"high"},"sourceUrl":"https://www.microsoft.com/en/customers/story/25250-pierre-fabre-azure","dates":{"publishedAt":"2026-10-12T05:49:56.800Z","publishedAtSource":"pipeline","updatedAt":"2026-10-12T05:49:56.800Z"},"license":"Open for reading and citing with a link to https://findausecase.com/use-cases/pierre-fabre-s-pla-i-ground-generative-ai-platform-reaches-50-daily-employee-adoption. Bulk republication requires permission."}