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Title
Pierre Fabre's PLA.I.GROUND Generative AI Platform Reaches 50% Daily Employee Adoption
…e, Pierre Fabre built PLA.I.GROUND, a secure enterprise generative AI platform. Now used daily by over 50% of employees, the solution streamlines work, frees time for innovation, and supports 3,400 p…
Description
French pharmaceutical and cosmetics group Pierre Fabre launched PLA.I.GROUND in 2023, an internal, secure, multi-model generative AI assistant built on Microsoft Azure and Azure OpenAI Service and available to all employees worldwide. More than 50% of office-based employees use it daily to summarize documents, generate content and accelerate code development. Pierre Fabre has also rolled out PLA.I.Expert and developed a proprietary framework for chatbots and conversational agents, and Oncoguide, an emblematic use case with an AI conversational agent, is used by 3,400 retail pharmacists in France.
…of use cases,” explains Clara Thibault, Chief Data & AI Officer, Pierre Fabre. With PLA.I.GROUND, teams can summarize documents, generate content (text and images), and accelerate code development—all within a workspace fully compliant with the industry’s business and regulat…
…counter,” explains Apolline Perrois, Scientific Digital Manager, Pierre Fabre. With 3,400 retail pharmacists already using the solution in France, Oncoguide strengthens pharmacy expertise and improves the quality of patient c…
Company
Pierre Fabre
…ignment with our business priorities,” concludes Siegler. Discover more details CUSTOMER Pierre Fabre PRODUCTS Azure Azure OpenAI SERVICES AND SUPPORT ORGANIZATION SIZE 1,000-9,999…
Country
France
…Azure Azure OpenAI SERVICES AND SUPPORT ORGANIZATION SIZE 1,000-9,999 employees COUNTRY/REGION France BUSINESS NEED Data-driven decisions Employee experience Scaled operations Secur…
Industry
Healthcare
…INESS NEED Data-driven decisions Employee experience Scaled operations Security INDUSTRY Healthcare Share the story Explore related stories /h2> "> Explore related stories Stories…
Problem
In a global pharmaceutical and cosmetics market defined by intense competition, where Pierre Fabre competes with companies 10 to 15 times its size, the company needed to accelerate time-to-market, transform processes, and improve efficiency.
…ct Sales Contact Sales Executive summary In a highly competitive global market, Pierre Fabre needed to accelerate time-to-market, transform processes, and improve efficiency. With Microsoft Azure and Azure OpenAI Service, Pierre Fabre built PLA.I.GROUND,…
…livier Siegler, Chief Digital Acceleration & Information System, Pierre Fabre. “We compete with companies 10 to 15 times our size. Artificial intelligence is a game changer. It can transform our processes, acce…
Solution
In 2023 Pierre Fabre launched PLA.I.GROUND, an internal generative AI assistant built on Microsoft Azure and Azure OpenAI Service. It is a secure, contextualized, multi-model enterprise platform that leverages multiple LLMs orchestrated through Microsoft Azure to ensure security, scalability and compliance, tailored to business use cases from writing and analysis to text, image and code generation. The company has since rolled out PLA.I.Expert, a specialized generative AI trained on domain-specific knowledge bases, and developed a proprietary framework to create chatbots and conversational agents leveraging the foundations of PLA.I.GROUND.
…nal generative AI assistant built on Microsoft Azure and Azure OpenAI Service . Designed as a secure, contextualized, multi-model enterprise generative AI platform, the solution is available to all employees worldwide. It leverages multiple Large Language Models (LLMs), orchestrated through Micros…
…Generative AI is no longer just a tool—it’s becoming an industrial capability. Building on PLA.I.GROUND, Pierre Fabre has developed a proprietary framework to create chatbots and conversational agents. This approach enables the company to progressively equip different business fun…
Onboarding approach
To accelerate adoption, Pierre Fabre deployed a global network of AI ambassadors whose mission is to run workshops, train teams and drive AI adoption on the ground.
…iness processes, leveraging the foundations of PLA.I.GROUND,” explains Bouaziz. To accelerate adoption, Pierre Fabre has also deployed a global network of AI ambassadors. Their mission: run workshops, train teams, and drive AI adoption on the ground. “Our ambassadors are true enablers of AI transformation. They are the ones brin…
Business value
More than 50% of Pierre Fabre's office-based employees use PLA.I.GROUND on a daily basis, and the company's Chief Data & AI Officer says teams spend less time on low-value tasks, freeing up time for innovation. Oncoguide, which integrates an AI-powered conversational agent to provide scientifically validated information at the pharmacy counter, is already used by 3,400 retail pharmacists in France.
…ments. “It’s an invaluable daily support for our teams, including IT functions. We spend less time on low-value tasks, freeing up time for innovation,” adds Thibault. Adoption has been remarkably strong: more than 50% of the compa…
…counter,” explains Apolline Perrois, Scientific Digital Manager, Pierre Fabre. With 3,400 retail pharmacists already using the solution in France, Oncoguide strengthens pharmacy expertise and improves the quality of patient c…
AI capabilities
Generative AI, Conversational AI
…signed to support retail pharmacists in assisting patients living with cancer. “Oncoguide integrates an AI-powered conversational agent. It provides scientifically validated information from our teams in a simple and…
…d by 50% of employees In 2023, Pierre Fabre Laboratories launched PLA.I.GROUND, an internal generative AI assistant built on Microsoft Azure and Azure OpenAI Service . Designed as a secure, contextualized, multi-model enterprise generative AI pl…
Technology
Microsoft Azure, Azure OpenAI Service
…ess priorities,” concludes Siegler. Discover more details CUSTOMER Pierre Fabre PRODUCTS Azure Azure OpenAI SERVICES AND SUPPORT ORGANIZATION SIZE 1,000-9,999 employees COUNTRY/REGION Fra…
Headline outcome
…ng up time for innovation,” adds Thibault. Adoption has been remarkably strong: more than 50% of the company’s office-based employees use PLA.I.GROUND on a daily basis. “Employee feedback has been overwhelmingly positive. They describe the platform…
Use case type
Conversational assistant
…d by 50% of employees In 2023, Pierre Fabre Laboratories launched PLA.I.GROUND, an internal generative AI assistant built on Microsoft Azure and Azure OpenAI Service . Designed as a secure, contextualized, multi-model enterprise generative AI pl…
