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Title

Otto Group builds ogGPT, an in-house secure ChatGPT-style assistant on Azure OpenAI Service, for 26,000 employees

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…, this global retail company and service provider is putting AI into overdrive: ogGPT (Otto Group GPT)—an in-house solution based on Azure OpenAI Service—currently has 26,000 employee users, who are exploring where the tool can accelerate and simplify day-to-day operat…

Description

Otto Group IT built ogGPT, an in-house solution based on Azure OpenAI Service where users can upload documents and knowledge databases and ask questions. It currently has 26,000 employee users, data is stored in Europe for GDPR compliance, and the next goal is to add a further 10,000 users. One internal communication lead reports summarizing a 20-page presentation in half an hour instead of up to three hours.

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…ed in Europe, we’re on the safe side with respect to GDPR compliance,” he says. At present, 26,000 users have access to ogGPT and the next goal is to add a further 10,000. The AI makes it possible for individuals and the Group at large to tap knowledg…
…that our data doesn’t end up being used as training data in OpenAI models. And as the data is stored in Europe, we’re on the safe side with respect to GDPR compliance,” he says. At present, 26,000 users have access to ogGPT and the next goal is t…

Company

Otto Group

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…ad of Artificial Intelligence & Automation, Otto Group IT Discover more details CUSTOMER Otto Group PRODUCTS Azure AI Search Azure Operator Call Protection Microsoft Entra Verifie…

Country

Germany

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…tion Microsoft Entra Verified ID PowerPoint ORGANIZATION SIZE 10,000+ employees COUNTRY Germany BUSINESS NEED Artificial Intelligence INDUSTRY Retailers Share the story Explor…

Industry

Retail

classification · high
…ON SIZE 10,000+ employees COUNTRY Germany BUSINESS NEED Artificial Intelligence INDUSTRY Retailers Share the story Explore related stories /h2> "> Explore related stories Stories…

Problem

Otto Group, which employs over 41,000 people worldwide, relied on tools such as FAQ documents and wikis, and the harder it is for employees to access information and use know-how, the slower and less efficient its processes become; bringing legal, cloud compliance and the works council together was needed to make a ChatGPT-style tool work within data protection and information security requirements.

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…products or provide the information necessary to ensure good customer service. In the past, Otto Group relied on a number of different tools such as FAQ documents or wikis to get the job done. But now, this global retail company and service provider is putting AI into ove…
…nce, or program the graphic interface of a computer system based on a sketch.” “The challenge was bringing together all the different players involved: the legal and cloud compliance departments as well as the works council. With Microsoft’s help, we resolved all the issues relating to this topic and bu…

Solution

Otto Group IT built ogGPT on Azure OpenAI Service, which also provides the large language model. Users can upload documents and knowledge databases; when an employee asks a question, the tool relays the query to the OpenAI Service, which can mine those knowledge databases to answer. User administration is managed through Microsoft Entra ID, and the data is stored in Europe.

derived · high
…provides quick answers while meeting all legal and data protection requirements As ogGPT is built on Azure OpenAI Service, users can upload documents and knowledge databases. “When an employee asks ogGPT a question, the tool relays this query to Microsof…
…ne these knowledge databases as needed to provide an answer,” Leuerer explains. And thanks to Microsoft Entra ID , user administration is also managed in the cloud. “An AI is complex, but implementing and using one in Azure is really simple. Wh…

Business value

ogGPT currently has 26,000 employee users and the next goal is to add a further 10,000. One internal communication lead says that summarizing a 20-page PowerPoint presentation, including translation into English, now takes half an hour instead of up to three hours.

derived · high
…ed in Europe, we’re on the safe side with respect to GDPR compliance,” he says. At present, 26,000 users have access to ogGPT and the next goal is to add a further 10,000. The AI makes it possible for individuals and the Group at large to tap knowledg…
…has culled the knowledge from. “ogGPT makes it much easier for me to do my job. Without AI, it would take me up to three hours to summarize a 20-page PowerPoint presentation. Now it’s much easier and I’m finished in a half hour, and that includes the translation into English,” says Jessica de Lafuente Torres, Project Lead Internal Communication & IT Mar…

Onboarding approach

Otto Group provides workshops and materials for employees to learn on their own, training new and experienced users and presenting suitable use cases; users are also helping each other.

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…ver the company are working on use cases and the solution’s potential is huge.” By providing workshops and materials for employees to learn on their own, the company is training new and experienced users, and showing them tips and tricks that make using the tool simple and in compli…
…uses cases and show what ogGPT can do for people in any department or position. We’ve now gotten to the point where users are also helping each other.” The number of users is rising all the time. “Looking ahead, we’re considering…

AI capabilities

Generative AI, Conversational AI

classification · high
A secure and compliant version of ChatGPT: Otto Group builds its own in-house AI solution using Azure OpenAI | Microsoft Customer Stories This is the Trace Id: 21a54b70dc52fdfbb3996a257880…

Technology

Azure OpenAI, Microsoft Entra ID

classification · high
…his completed one of the most complicated steps in the implementation of ogGPT. The solution is based on Azure OpenAI Service , which also provides the large language model (LLM). The solution: ogGPT provi…
…hese knowledge databases as needed to provide an answer,” Leuerer explains. And thanks to Microsoft Entra ID , user administration is also managed in the cloud. “An AI is complex, but impl…

Deployment model

cloud

classification · medium
…ded to provide an answer,” Leuerer explains. And thanks to Microsoft Entra ID , user administration is also managed in the cloud. “An AI is complex, but implementing and using one in Azure is really simple. W…

Deployment options

cloud

classification · medium
…ded to provide an answer,” Leuerer explains. And thanks to Microsoft Entra ID , user administration is also managed in the cloud. “An AI is complex, but implementing and using one in Azure is really simple. W…

Headline outcome

derived · high
…rive: ogGPT (Otto Group GPT)—an in-house solution based on Azure OpenAI Service—currently has 26,000 employee users, who are exploring where the tool can accelerate and simplify day-to-day operat…

Use case type

Knowledge search

classification · medium
…ogGPT a question, the tool relays this query to Microsoft’s OpenAI Service and the AI can mine these knowledge databases as needed to provide an answer,” Leuerer explains. And thanks to Microsoft Entra ID , user administration is a…
Capture details
Captured
11 Oct 2026, 05:24 UTC
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fetch-strip@1
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f7e74c61f5465787464ff32cebd2b14a3c4ca44d43dbdd6577e46252dd5ab28f