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Title

Orange France runs generative AI use cases on Azure OpenAI Service and GitHub Copilot, cutting fiber ticket analysis from 20 minutes to under 3

derived · high
…nthesis of intervention tickets in Fiber After-Sales Service for complex cases, allowing teams to reduce their analysis time from 20 minutes to less than 3 minutes! Far from supplanting humans, these innovations boosted by generative AI support…
…ase of use in a secure environment in Europe ", explains Raphael Mombellet. GitHub Copilot , the AI-based code completion assistant for developers, is also part of the experiment. Examples of real-world applications, from marketing to field intervention To da…

Description

Orange France set up a dedicated generative AI program using Microsoft Azure OpenAI Service, with data hosted in Europe, and GitHub Copilot for 200 developers. More than forty use cases are in development and around ten have been implemented within business teams, including rewriting more than 30,000 customer FAQ answers, generating product sheets for Orange boutiques, a marketing research search engine, and synthesizing fiber after-sales intervention tickets, which reduces analysis time from 20 minutes to less than 3 minutes.

derived · high
…ment. Examples of real-world applications, from marketing to field intervention To date, more than forty use cases are in the development phase, and around ten have already been implemented within business teams. From knowledge bots to virtual assistants, generative AI is infused into all th…
…to the sources for more detailed information and double-checking if necessary. Thanks to GitHub Copilot, 200 developers have also seen their day-to-day tasks evolve, with code assistance facilitating and accelerating the development of lines of…

Company

Orange France

quote · high
…8 million customers, including individuals, professionals, and large companies. Orange France, the entity of the group in France, has initiated an in-depth exploration of Artificial Intelligence (AI) for thre…

Country

France

quote · high
…nge PRODUCTS Azure AI Studio GitHub Copilot ORGANIZATION SIZE 10,000+ employees COUNTRY France BUSINESS NEED Artificial Intelligence INDUSTRY Telecommunications Share the sto…

Industry

Telecommunications

classification · high
…ION SIZE 10,000+ employees COUNTRY France BUSINESS NEED Artificial Intelligence INDUSTRY Telecommunications Share the story Explore related stories /h2> "> Explore related stories Stories…

Problem

Orange France wanted to apply generative AI to improve customer service and make employees' work easier across lines of business such as customer service, marketing, communications and network operations, while keeping data protection and digital sovereignty in view.

derived · medium
…r Department Director at Orange France, agrees, seeing this technology as " a promising vector for improving customer service and making employees' work easier ". Here's a look at the approach to AI and generative AI taken by one of th…
…y to accelerate implementation, embrace a holistic understanding of the issues, including those touching on digital sovereignty. " It was paramount to initially demonstrate their immense potential and th…

Solution

Orange France created a dedicated generative AI program with a multi-disciplinary team of technical, legal, security, ethics and business profiles, and chose Microsoft Azure OpenAI Service for its ease of use in a secure environment in Europe, with GitHub Copilot also part of the experiment. Use cases include a tool that rewrites online FAQ content in a warmer tone, product sheet generation for Orange boutiques, a search engine for marketing research that cites its sources, and synthesis of fiber after-sales intervention tickets for complex cases.

derived · high
…ed Analysis, as well as Director of the Generative AI Program at Orange France, a multi-disciplinary team was formed, comprising technical and legal profiles, as well as experts in security, ethics and various business fields. Their objective? To ensure an exhaustive understanding of needs, develop concr…
…to test their relevance and buy-in. To identify and develop these applications, the choice fell on Microsoft Azure OpenAI Service , " renowned for its ease of use in a secure environment in Europe ", e…
…generative AI have also seen the light of day since the launch of this program. The first of these generates product sheets for Orange boutiques, speeding up the work of marketing managers, who can now rely on AI to carry ou…

Business value

The synthesis of fiber after-sales intervention tickets for complex cases lets teams reduce their analysis time from 20 minutes to less than 3 minutes. The FAQ rewriting tool lets teams adapt more than 30,000 questions and answers, with each new form completed in just a few minutes, and the marketing search engine provides summaries in seconds. About ten of more than forty use cases are implemented.

derived · high
…nthesis of intervention tickets in Fiber After-Sales Service for complex cases, allowing teams to reduce their analysis time from 20 minutes to less than 3 minutes! Far from supplanting humans, these innovations boosted by generative AI support…
…ment. Examples of real-world applications, from marketing to field intervention To date, more than forty use cases are in the development phase, and around ten have already been implemented within business teams. From knowledge bots to virtual assistants, generative AI is infused into all th…

Onboarding approach

Orange France says it provides a lot of support to employees on adoption, putting developed use cases in their hands within a few months and doing co-construction and prompt engineering with the business units; dedicated training and specific governance have also been introduced.

derived · high
…of their daily lives - a key factor in encouraging adoption within teams. " We provide a lot of support to our employees in terms of adoption. Within a few months, we can put the developed use case in their hands. We reassure them and do a lot of co-construction and prompt engineering with th…
…importance of ethics and responsibility, intrinsic to Orange's identity. " Dedicated training and specific governance have been introduced, and the company is actively involved in the Positive AI initiative, which aims…

AI capabilities

Generative AI, Conversational AI

classification · high
…ment phase, and around ten have already been implemented within business teams. From knowledge bots to virtual assistants, generative AI is infused into all the businesses it enhances. For departments in charge of customer relations, a tool has been developed to r…

Business functions

Customer Service & Support, Marketing

classification · high
…ng and developing practical use cases in various lines of the Group's business, such as customer service, marketing, communications and network operations. All this in less than six months. Brice Miranda emphasizes that the ambition o…

Technology

Azure OpenAI, GitHub Copilot

classification · high
…to test their relevance and buy-in. To identify and develop these applications, the choice fell on Microsoft Azure OpenAI Service , " renowned for its ease of use in a secure environment in Europe ", e…
…ase of use in a secure environment in Europe ", explains Raphael Mombellet. GitHub Copilot , the AI-based code completion assistant for developers, is also part of the experiment. Examples of real-world applications, from mark…

Headline outcome

derived · high
…nthesis of intervention tickets in Fiber After-Sales Service for complex cases, allowing teams to reduce their analysis time from 20 minutes to less than 3 minutes! Far from supplanting humans, these innovations boosted by generative AI support…

Use case type

Content generation

classification · medium
…ll the businesses it enhances. For departments in charge of customer relations, a tool has been developed to rewrite the content of online Frequently Asked Questions (FAQs) for customers. It enables them to adapt the more than 30,000 questions/answers to the brand's…
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Captured
11 Oct 2026, 05:24 UTC
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fetch-strip@1
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ea0f740449ec73b2ae6c297fa050465e55bcf130afe88a3e591c3bfe0fcb09bb