Source proof for Operationalizing Analytics Data at Scale (DEICHMANN SE)

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…vation later, what began as a small operation serving miners in the Ruhr region has grown into Europe’s largest footwear retailer, with approximately 4,700 stores across more than 30 countries and 49,000 employees worldwide. In 2024, the company generated approximately 8.7 billion euros in revenue, offe…

…tely 4,700 stores across more than 30 countries and 49,000 employees worldwide. In 2024, the company generated approximately 8.7 billion euros in revenue, offering everything from heritage brands such as Elefanten to fashion-forward…

…to support campaign execution without relying on constant engineering support. The Lakebase instance supporting this use case is in production across Europe for e-commerce marketing and integrates with SAP Emarsys as the downstream activation platform. Enabling marketing agility today and future innovation With Lakebase in place,…

…rity and Trust Ready to get started? Get a Demo Login Contact Us Try Databricks Customer Stories / DEICHMANN SE CUSTOMER STORY Operationalizing customer data for omnichannel marketing 3 Click…

…leader in European footwear retail for decades. A century of innovation later, what began as a small operation serving miners in the Ruhr region has grown into Europe’s largest footwear retailer, with approximately 4,700 stores across more than 30 countries and 49,000 emplo…

…to support campaign execution without relying on constant engineering support. The Lakebase instance supporting this use case is in production across Europe for e-commerce marketing and integrates with SAP Emarsys as the downstream activation platform. Enabling…

…ing governance and scalability across the organization. Share this post Details Industry : Retail and Consumer Goods Use Case : Analytics and Business Intelligence , Data Applications Cloud : Azur…

…me activating those insights more directly within customer marketing workflows. “The integration gap between our data lakehouse and marketing platform required ongoing engineering intervention,” explained Kevin Haferkamp, Head of Data Platform & Engineering CoE, IT Data & Analytics. “We needed a self-service solution that would let CRM teams access the customer data they needed without constant technical support.” As DEICHMANN’s data capabilities matured, marketing teams identified opportunit…

…and data quality standards. Operationalizing analytics with Databricks Lakebase The breakthrough came with Databricks Lakebase, a managed PostgreSQL database that aligned with DEICHMANN’s architectural vision. Lakebase offers an OLTP database solution directly integrated with the Databricks Lakehouse, enabling the team to serve data from their analytics layer into operational applications with minimal overhead. “We were quite excited to have a managed PostgreSQL database provided by Databr…

…to support campaign execution without relying on constant engineering support. The Lakebase instance supporting this use case is in production across Europe for e-commerce marketing and integrates with SAP Emarsys as the downstream activation platform. Enabling marketing agility today and future innovation With Lakebase in place,…

…eam activation platform. Enabling marketing agility today and future innovation With Lakebase in place, DEICHMANN can activate a broader set of customer and product data for e-commerce marketing workflows with less operational effort than before. Previously, only a limited number of standardized data products were shared due…

…akes it easier to expand this set while preserving governance and data quality. “Having three clicks taking maybe 30 seconds, then you have your synchronization job of a table available,” said Haferkamp. “Any other effort in programming the pipeline to sync to an external database i…

…oday, this architecture supports e-commerce marketing use cases such as serving enriched audiences and segments backed by analytics and data processing in Databricks. Looking ahead, DEICHMANN views Lakebase as a strategic foundation that can sup…

…the organization. Share this post Details Industry : Retail and Consumer Goods Use Case : Analytics and Business Intelligence , Data Applications Cloud : Azure Product : Databricks SQL , Delta Lake , Lakebase , Spark Declarat…

…se Case : Analytics and Business Intelligence , Data Applications Cloud : Azure Product : Databricks SQL , Delta Lake , Lakebase , Spark Declarative Pipelines , Unity Catalog Ready to get started? Try Databricks for free Talk to an expert Why Databricks…

…nsumer Goods Use Case : Analytics and Business Intelligence , Data Applications Cloud : Azure Product : Databricks SQL , Delta Lake , Lakebase , Spark Declarative Pipelines…

…nsumer Goods Use Case : Analytics and Business Intelligence , Data Applications Cloud : Azure Product : Databricks SQL , Delta Lake , Lakebase , Spark Declarative Pipelines…