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Title
Millennium bcp targets personal loan customers with BigQuery machine learning
Millennium bcp case study | Google Cloud Page Contents Millennium bcp’s digital transformation: Driving growth and efficiency with Google Cloud Get started for free Google Cloud Results BigQuery -powered audiences delivered…
Description
Millennium bcp, Portugal's largest private bank, used BigQuery's machine learning tools, Google Analytics 4 and Firebase to analyze behavioral patterns of existing customers and build predictive models segmenting clients by loan propensity, achieving a 2.6x higher conversion rate and 2.4x greater conversion volume in owned media, a doubling of paid media conversion volume with 1.9x higher conversion rates, and a 36% drop in cost per acquisition.
…vioral patterns of existing clients who had previously acquired personal loans. This analysis led to the creation of predictive models that identified other clients prone to obtain one. These models allowed the bank to segment users into three levels of interest—low, medium, and high—enabling a more personalized and relevant approach to communication. The seamle…
Company
Millennium bcp
…s, personalized and immediate solutions—especially from financial institutions. For Millennium bcp , Portugal’s largest private bank, this was more than a trend; it was a call to action. Their reliance on physical branches for personal loan…
Country
Portugal
…nancial services with a customer-focused approach. Industry: Financial Services Location: Portugal Products: Google Cloud , Google Analytics 4 , BigQuery , Display & Video 360 ,…
Problem
Millennium bcp's personal loan applications relied on physical branch visits with limited hours and lengthy manual processes, which restricted scalability and fell short of customers' expectations for seamless, personalized digital service.
…al’s largest private bank, this was more than a trend; it was a call to action. Their reliance on physical branches for personal loan applications was holding them back. Clients had to visit in person, navigate limited hours, and endure lengthy manual processes. This approach not only restricted scalability but also fell short of meeting mo…
Solution
Millennium bcp's in-house digital marketing team used BigQuery's machine learning tools to analyze behavioral patterns of existing loan customers and build predictive propensity models segmenting users into low, medium and high interest tiers, then activated those segments as tailored audiences through Google Analytics 4, Firebase (personalized in-app messaging) and Display & Video 360 (targeted paid campaigns).
…e models to life, transforming them into impactful, customer-focused solutions. By importing data into Google Analytics 4, Millennium bcp dynamically created tailored audiences and delivered valuable, timely messages through channels, including Firebase for personalized in-app interactions, and Display & Video 360 for highly targeted paid campaigns. Since 2019, we’ve leveraged first-party audiences in paid and offline media. In…
Business value
BigQuery-powered audiences delivered 2.6x higher conversion rates and 2.4x greater conversion volume than other first-party audiences in owned media; in paid media, conversion volume doubled with 1.9x higher conversion rates, and cost per acquisition dropped 36%.
…olumes were 2.4x greater than the conversions from other first-party audiences. In paid media, conversion volume doubled, conversion rates were 1.9x higher, and the CPA dropped by 36%. Today, Millennium bcp stands as a leader in digital banking, leveraging its fir…
Industry
Financial Services
…olume, offering innovative financial services with a customer-focused approach. Industry: Financial Services Location: Portugal Products: Google Cloud , Google Analytics 4 , BigQuery , Dis…
Technology
BigQuery, Google Analytics 4, Firebase, Display & Video 360
…th a customer-focused approach. Industry: Financial Services Location: Portugal Products: Google Cloud , Google Analytics 4 , BigQuery , Display & Video 360 , Firebase menu Overview Solutions Products Pricing Resources Docs Support Contact us …
Use case type
Personalisation
…d the bank to segment users into three levels of interest—low, medium, and high—enabling a more personalized and relevant approach to communication. The seamless integration of Google Cloud’s platforms brought these models to l…
Headline outcome
…e doubled and conversion rates were 1.9x higher with BigQuery powered audiences Cost per acquisition (CPA) dropped by 36% when using BigQuery-powered audiences compared to regular first-party audiences Google Cloud’s integration enabled Millennium bcp to deliver highly personalize…
AI capabilities
Predictive Analytics
…was the innovative use of data and technology to better service the customers. By leveraging BigQuery’s advanced machine learning tools, Millennium bcp was able to analyze behavioral patterns of existing clients who had previously acquired personal loans. This analysis l…
Deployment model
cloud
…th a customer-focused approach. Industry: Financial Services Location: Portugal Products: Google Cloud , Google Analytics 4 , BigQuery , Display & Video 360 , Firebase menu Overview Solutions Products Pricing Resources Docs Support Contact us …
Deployment options
cloud
…th a customer-focused approach. Industry: Financial Services Location: Portugal Products: Google Cloud , Google Analytics 4 , BigQuery , Display & Video 360 , Firebase menu Overview Solutions Products Pricing Resources Docs Support Contact us …
