{"slug":"michelin-builds-in-house-aurora-chatbot-on-azure-openai-service-alongside-microsoft-365-copilot","url":"https://findausecase.com/use-cases/michelin-builds-in-house-aurora-chatbot-on-azure-openai-service-alongside-microsoft-365-copilot","title":"Michelin Builds In-House Aurora Chatbot on Azure OpenAI Service Alongside Microsoft 365 Copilot","description":"Tire manufacturer Michelin built 'Aurora,' an in-house chatbot powered by Azure OpenAI Service and fed by the group's own data and multiple LLMs, used by employees such as its Environmental Program Manager to generate summaries, reformulate ideas and connect concepts across R&D, manufacturing and marketing. Michelin also deployed Microsoft 365 Copilot for meeting summaries, document search and data classification across its workforce.","company":"Michelin","industry":"Automotive","country":"France","aiCapabilities":["Conversational AI","Document Intelligence"],"technology":["Azure OpenAI Service","Microsoft 365 Copilot","Microsoft Copilot"],"deployment":"Public Cloud","problemStatement":"Michelin wanted to continue mastering industrial and sustainable development challenges and boost team performance by integrating new AI technologies across R&D, manufacturing, logistics, services and marketing.","solutionApproach":"Michelin built 'Aurora,' an in-house chatbot powered by Azure OpenAI Service, fed by the Group's own data and numerous LLMs, and also deployed Microsoft 365 Copilot across its workforce for meeting summaries, document search and data classification.","businessValue":"Generative AI tools have boosted team productivity at Michelin, with employees using Aurora to save time on summarizing and reformulating, and Copilot improving document search and data classification.","evidence":{"band":"high"},"sourceUrl":"https://www.microsoft.com/en/customers/story/20836-michelin-azure-open-ai-service","dates":{"publishedAt":"2026-10-08T05:45:58.620Z","publishedAtSource":"pipeline","updatedAt":"2026-10-08T05:45:58.620Z"},"license":"Open for reading and citing with a link to https://findausecase.com/use-cases/michelin-builds-in-house-aurora-chatbot-on-azure-openai-service-alongside-microsoft-365-copilot. Bulk republication requires permission."}