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Title

Michelin Builds In-House Aurora Chatbot on Azure OpenAI Service Alongside Microsoft 365 Copilot

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…chelin When generative AI boosts team productivity tenfold The "Aurora" platform is an authentic in-house chatbot fed by the Group's data and numerous LLMs (Large Language Models). On a day-to-day basis, it offers a range of features designed to optimize the w…

Description

Tire manufacturer Michelin built 'Aurora,' an in-house chatbot powered by Azure OpenAI Service and fed by the group's own data and multiple LLMs, used by employees such as its Environmental Program Manager to generate summaries, reformulate ideas and connect concepts across R&D, manufacturing and marketing. Michelin also deployed Microsoft 365 Copilot for meeting summaries, document search and data classification across its workforce.

derived · high
…features designed to optimize the work and performance of teams. For instance, Louis-Marie Sol, Environmental Program Manager, uses Aurora to save time on certain tasks like generating summaries or reformulating ideas. The expert also uses the tool's capabilities to create links between different…
…ing, it opens up other perspectives for me," he confides. At the same time, the tire giant deployed Microsoft 365 Copilot , a tool which is perfectly adapted to its operational needs. "Copilot has…

Company

Michelin

quote · high
…EAD THE STORY As a renowned tire manufacturer and pioneer in materials science, Michelin has been developing its expertise in mobility for 130 years, gradually expanding into other key sectors such as aeronautics and construction. Building on its expertise, the group now wants to search for ways to ensure con…

Country

France

classification · high
…Microsoft 365 Copilot SERVICES AND SUPPORT ORGANIZATION SIZE 10,000+ employees COUNTRY France BUSINESS NEED Employee experience Artificial Intelligence INDUSTRY Automotive S…

Industry

Automotive

classification · high
…loyees COUNTRY France BUSINESS NEED Employee experience Artificial Intelligence INDUSTRY Automotive Share the story Explore related stories /h2> "> Explore related stories Stories…

Problem

Michelin wanted to continue mastering industrial and sustainable development challenges and boost team performance by integrating new AI technologies across R&D, manufacturing, logistics, services and marketing.

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…tories, developing new materials, optimizing knowledge of road infrastructures… From R&D to manufacturing workshops, logistics activities, services or marketing, AI and generative AI are one of the pillars of innovation in the Michelin way. "They represent a dual challenge in terms of skills and the continuous inte…

Solution

Michelin built 'Aurora,' an in-house chatbot powered by Azure OpenAI Service, fed by the Group's own data and numerous LLMs, and also deployed Microsoft 365 Copilot across its workforce for meeting summaries, document search and data classification.

derived · high
…chelin When generative AI boosts team productivity tenfold The "Aurora" platform is an authentic in-house chatbot fed by the Group's data and numerous LLMs (Large Language Models). On a day-to-day basis, it offers a range of features designed to optimize the w…

Business value

Generative AI tools have boosted team productivity at Michelin, with employees using Aurora to save time on summarizing and reformulating, and Copilot improving document search and data classification.

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…365 Copilot , a tool which is perfectly adapted to its operational needs. "Copilot has revolutionized my productivity," enthused Caroline Gauthier, Service Owner Collaborative Tools. Capable of…

Headline outcome

derived · high
…hout our value chain Yves Caseau, Chief Digital & Information Officer, Michelin When generative AI boosts team productivity tenfold The "Aurora" platform is an authentic in-house chatbot fed by the Group…

Use case type

Conversational assistant

classification · high
…chelin When generative AI boosts team productivity tenfold The "Aurora" platform is an authentic in-house chatbot fed by the Group's data and numerous LLMs (Large Language Models). On a day-to-day basis, it offers a range of features designed to optimize the w…

AI capabilities

Conversational AI, Document Intelligence

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…e details Explore related stories Contact Sales Contact Sales Executive summary From the factory to the office, Michelin is seizing the potential of generative AI to continue to master its industrial challenges and boost the performance of its teams. The tire giant equips its employees with a combination of an in-house chatbot,…

Technology

Azure OpenAI Service, Microsoft 365 Copilot, Microsoft Copilot

classification · high
…ice Owner Collaborative Tools, Michelin Discover more details CUSTOMER Michelin PRODUCTS Azure OpenAI Service Microsoft Copilot Microsoft 365 Copilot SERVICES AND SUPPORT ORGANIZATION SIZE 10,000+ employees COUNTRY France BUSINES…

Deployment model

cloud

classification · high
…ice Owner Collaborative Tools, Michelin Discover more details CUSTOMER Michelin PRODUCTS Azure OpenAI Service Microsoft Copilot Microsoft 365 Copilot SERVICES AND SUPPORT ORGANIZATION SIZE 10,000+ employees COUNTRY France BUSINES…

Deployment options

cloud

classification · high
…ice Owner Collaborative Tools, Michelin Discover more details CUSTOMER Michelin PRODUCTS Azure OpenAI Service Microsoft Copilot Microsoft 365 Copilot SERVICES AND SUPPORT ORGANIZATION SIZE 10,000+ employees COUNTRY France BUSINES…
Capture details
Captured
08 Oct 2026, 05:31 UTC
Extractor
fetch-strip@1
Snapshot hash
beb343835ffca3fcdc9b3814b3b405f56efa3f59b6cf40a2e25e5c8a00bf1de3