{"slug":"mcgee-co-uses-syte-s-visual-ai-to-connect-shoppers-with-complementary-home-decor-pieces","url":"https://findausecase.com/use-cases/mcgee-co-uses-syte-s-visual-ai-to-connect-shoppers-with-complementary-home-decor-pieces","title":"McGee & Co uses Syte's visual AI to connect shoppers with complementary home decor pieces","description":"Furniture and home decor retailer McGee & Co implemented Syte's visual search and AI tagging technology to tie products together, helping customers who find an item like an end table or couch also discover the complementary pieces from the same collection. Josh Batchelor, VP of Technology at McGee & Co, said the goal was to make sure shoppers are served complementary pieces when they need them.","company":"McGee & Co.","industry":"Retail","aiCapabilities":["Recommendation & Personalization"],"technology":["Syte visual search","Syte AI tagging"],"deployment":"Unknown","solutionApproach":"McGee & Co. implemented Syte's visual search and AI tagging technology to tie products together, so that when customers find an item like an end table or couch, they are also served the complementary pieces that are part of the same collection. Josh Batchelor, VP of Technology at McGee & Co., said: \"Since implementing Syte, we've been able to start tying products together. We're trying to ensure that as customers are finding an end table or a couch, they're also finding the complementary pieces that are part of the collection and making sure they're getting those served up when they need.\"","evidence":{"band":"high"},"sourceUrl":"https://www.syte.ai/home-decor/","dates":{"publishedAt":"2026-08-15T22:11:22.359Z","publishedAtSource":"ledger","updatedAt":"2026-08-26T00:52:26.822Z"},"license":"Open for reading and citing with a link to https://findausecase.com/use-cases/mcgee-co-uses-syte-s-visual-ai-to-connect-shoppers-with-complementary-home-decor-pieces. Bulk republication requires permission."}