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Title
Locala builds a GenAI virtual assistant on Databricks that explains ad campaign data in natural language
…bbed Insights AI, that’s designed to enhance the insights and planning process. This feature allows users to input natural language prompts and receive explanations of various plots, graphs and charts related to advertising campaign performance. As Thibault Camper, Senior Data Scientist at Locala, described, “The idea was t…
Description
Locala, an omnichannel advertising platform, fine-tuned a Llama 2 model on Databricks using MLflow, Lakeflow Jobs and Model Serving to build 'Insights AI,' a virtual assistant that lets planners and clients ask natural-language questions and receive explanations of advertising campaign performance charts and figures. A single data scientist was able to build the tool, which is now used in client-facing sales presentations, and Locala plans to evolve it into a RAG system for broader querying.
…a CUSTOMER STORY Improving ad campaign performance for clients around the world 1 person To develop a GenAI virtual assistant using Databricks Locala helps brands and agencies efficiently plan, activate and measure campaig…
…parameters and provide more accurate answers. To further enhance client value, “the goal is to move this model to RAG so that we can query information across more parameters and more available data to ask more pertinent questions with more accurate answ…
Company
Locala
Locala's omnichannel advertising platform leverages granular insights and cutting-edge AI
Industry
Marketing
…al ad campaigns at scale, visit: https://asklocala.com/ Share this post Details Industry : Marketing , Technology and Software Use Case : Artificial Intelligence Cloud : AWS Product : Agent Bricks Ready to…
Problem
Locala's small five-person data team faced significant challenges developing, training and deploying machine learning models, and users needed extensive expertise in Locala's massive internal platform to derive insights from advertising data, a lengthy and demanding process without a virtual assistant.
Locala's data team of five faced significant challenges in developing, training and deploying machine learning models.
Solution
Locala used Databricks tools to streamline the ML lifecycle, fine-tuning a Llama 2 model for cost-effectiveness, using MLflow for version control and experimentation tracking, Databricks Lakeflow Jobs to orchestrate and automate ML and ETL pipeline scheduling with optimized machine selection, Databricks Model Serving to benchmark model versions, and Unity Catalog to manage access rights and governance, letting one person build the Insights AI virtual assistant.
…xperimentation tracking and model storage, greatly simplifying their workflows. Databricks Lakeflow Jobs proved instrumental in orchestrating and automating the scheduling of data pipelines for their ML workloads, including extract, transform and load (ETL) processes and ML model training. “…
Business value
Just one person was able to create the GenAI solution, significantly reducing the complexity and time required to interpret campaign data; Lakeflow Jobs lowered operational costs while freeing up time for model training, and the tool has helped Locala generate briefs faster and more accurately, playing a role in sales presented by their CEO at major industry conferences.
…ing Lakeflow Jobs, and it was time-consuming and costly to manage our clusters. Lakeflow Jobs simplified everything, lowering operational costs while freeing up my time to focus on model training,” added Camper. Databricks Model Serving enabled Camper to experiment with diff…
Technology
Llama 2, MLflow, Lakeflow Jobs, Databricks Model Serving, Unity Catalog, Apache Airflow, Agent Bricks
…, including extract, transform and load (ETL) processes and ML model training. “We use Apache Airflow for our daily jobs, but it has limitations and doesn’t work well for large language model (LLM) training and hosting,” explained Camper. “We rely on Databricks Lakeflow Jobs to sequence these LLM…
AI capabilities
Generative AI, Conversational AI
…ommendations to their clients. One of their key advancements is the creation of a virtual assistant, dubbed Insights AI, that’s designed to enhance the insights and planning process. This feature all…
Use case type
Conversational assistant
…ommendations to their clients. One of their key advancements is the creation of a virtual assistant, dubbed Insights AI, that’s designed to enhance the insights and planning process. This feature allows users to input natural language prompts and receive explan…
Headline outcome
…a CUSTOMER STORY Improving ad campaign performance for clients around the world 1 person To develop a GenAI virtual assistant using Databricks Locala helps brands and agencies efficiently plan, activate and measure campaig…
Deployment model
cloud
…dustry : Marketing , Technology and Software Use Case : Artificial Intelligence Cloud : AWS Product : Agent Bricks Ready to get started? Try Databricks for free Learn more…
Deployment options
cloud
…dustry : Marketing , Technology and Software Use Case : Artificial Intelligence Cloud : AWS Product : Agent Bricks Ready to get started? Try Databricks for free Learn more…
