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Title
LG Electronics elevates the home experience with a customer-centric data platform on Databricks
…ogin Contact Us Try Databricks Customer Stories / LG Electronics CUSTOMER STORY Elevating the home experience with customer-centric innovation 50% Reduction in existing total costs 50% Decrease in customer data unification…
Description
LG Electronics built its Intellytics Customer 360 (IC360) platform on Databricks with Delta Lake and Databricks SQL to unify customer purchasing data via ID pinning, cutting data unification processing time from 10 hours to 3 hours (70% reduction) and total data system costs by 50%.
…achieving system scalability. By leveraging the Databricks Data + AI Platform, LG was able to more efficiently process customer data using ID pinning and successfully launched IC360. The scalability of this data system was enhanced through Databricks’ automated…
…ocess it into personal attribute data and behavioral data. By using Databricks, the time has been reduced from 10 hours to three hours — a 70% improvement — significantly improving operational efficiency. Additiona…
…preexisting SaaS-type services, nonpeak costs were decreased using Databricks. Flexible operation during peak times resulted in up to a 50% reduction in total data system management and compute costs. Moon concluded, “LG Electronics is committed to harnessing the power of our new…
Company
LG Electronics
…rall costs by 50%. Data silos impeded an accurate understanding of LG customers LG Electronics is known for their innovative home appliances worldwide, with sales of their various products reaching approximately 100 million units every year. This volume generates logs from product devices that amount to several terabyte…
Industry
Consumer Goods
…r future advancements that other companies can emulate. Share this post Details Industry : Retail and Consumer Goods Cloud : AWS Product : Databricks SQL Ready to get started? Try Databricks for f…
Problem
LG struggled to understand the meaning of database tables scattered across individual business department systems, and schema updates interrupted users; the complex process of matching and linking individual customer data records ("customer data ID pinning") was difficult, and an external CDP could not handle more than about 10 simultaneous queries, causing failures that prevented LG's Intellytics Customer 360 (IC360) platform from launching.
…n Moon, Team Leader, CDO | LG Electronics, CDO, Data Platform Team, explained, “There was great difficulty in understanding the meaning of database tables that existed in individual systems of various business departments. We were also struggling with updating the initial schema, which interrupted use…
…endent customer-centric data system, Intellytics Customer 360 (IC360). However, the process of accurately matching and linking individual customer data records, known as “customer data ID pinning,” proved to be challenging and complex. This process involves connecting data points from different sources to ensure…
…d simultaneously, the performance of the CDP system significantly deteriorated. More than 10 simultaneous queries were not feasible, and other problems — such as user queries failing to be queued — led to delays in important system query work. Together, these problems prevented IC360 from being successfully released. Scal…
Solution
LG Electronics introduced the Databricks Data + AI Platform, using Delta Lake for ACID transactions and unified streaming/batch processing, automated cluster management with a software development kit to add, remove and stop thousands of API-based jobs, a private link to block external access to the control plane, and Databricks SQL for high-performance queries on large datasets.
…m was enhanced through Databricks’ automated cluster management and Delta Lake. An optimized storage layer, Delta Lake enabled LG to take advantage of ACID transactions, scalable metadata handling and unified streaming and batch data processing within the same platform. Through automated cluster management, LG benefited from flexible resource opera…
…resources even with high usage. Moon explained, “In managing various workflows, we utilized Databricks’ software development kit — enabling us to add, remove and stop thousands of API-based jobs — to make efficient data management and access possible for all roles.” This st…
…Data security issues were also resolved with the Databricks Data + AI Platform. Connecting to Databricks via a private link improved data safety by blocking external access to the control plane, allowing only authorized users. Databricks SQL, an intelligence data warehouse…
Business value
By using Databricks, the time to pin and process customer data was reduced from 10 hours to three hours, a 70% improvement, data logic processing costs dropped 30% from more efficient compute consumption, and flexible peak/off-peak operation delivered up to a 50% reduction in total data system management and compute costs.
…ocess it into personal attribute data and behavioral data. By using Databricks, the time has been reduced from 10 hours to three hours — a 70% improvement — significantly improving operational efficiency. Additiona…
…70% improvement — significantly improving operational efficiency. Additionally, data logic processing costs have been reduced by 30% due to more efficient compute consumption and automated workflows. In addition to launching IC360, Databricks also enabled flexible resource mana…
…preexisting SaaS-type services, nonpeak costs were decreased using Databricks. Flexible operation during peak times resulted in up to a 50% reduction in total data system management and compute costs. Moon concluded, “LG Electronics is committed to harnessing the power of our new…
AI capabilities
AI Model Development & MLOps
…loping customer-centric innovations today and into the future.” Moving forward, LG Electronics plans to apply AI to customer data systems through their continued collaboration with Databricks, enabling various data users to obtain the information they want and maximize d…
Technology
Delta Lake, Databricks SQL
…ulate. Share this post Details Industry : Retail and Consumer Goods Cloud : AWS Product : Databricks SQL Ready to get started? Try Databricks for free Learn more about our product Talk…
Deployment model
cloud
…anies can emulate. Share this post Details Industry : Retail and Consumer Goods Cloud : AWS Product : Databricks SQL Ready to get started? Try Databricks for free Learn mo…
Deployment options
cloud
…anies can emulate. Share this post Details Industry : Retail and Consumer Goods Cloud : AWS Product : Databricks SQL Ready to get started? Try Databricks for free Learn mo…
Headline outcome
…duction in existing total costs 50% Decrease in customer data unification costs 70% Reduction in processing times Additional use cases LG accelerates AI-powered customer analytics transformatio…
Use case type
Analytics augmentation
…r data unification costs 70% Reduction in processing times Additional use cases LG accelerates AI-powered customer analytics transformation LG Electronics, a leader in global home appliances, has addressed many technolo…
