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Title
Leveraging hyper-personalization: Enriching the player journey through data and automation
…emo Login Contact Us Try Databricks Customer Stories / Games24x7 CUSTOMER STORY Leveraging hyper-personalization: Enriching the player journey through data and automation 20% Lower operational costs for BI workloads 16% Faster performance of fraud pr…
Description
Games24x7, an Indian online gaming platform with over 100 million players, partnered with Databricks to unify data operations and automate data pipelines supporting its machine-learning-driven hyper-personalization and fraud detection systems. The move deployed fraud prediction models 16% faster and reduced operational costs for BI workloads by 20%, while a marketing optimization platform built on the Databricks Data + AI Platform tracks and scales campaign performance.
…rummy platform, and My11Circle, India’s second-largest fantasy sports platform, Games24x7 caters to an extensive user base of over 100 million players. Games24x7 is committed to enhancing the user experience by harnessing the power…
…instance, they are able to now deploy fraud prediction models 16% faster. Also, the modernizing of their infrastructure on the lakehouse architecture has reduced operational costs by 20% for their BI workloads. In addition, a marketing optimization platform has been built on top of the Da…
Company
Games24x7
…rity and Trust Ready to get started? Get a Demo Login Contact Us Try Databricks Customer Stories / Games24x7 CUSTOMER STORY Leveraging hyper-personalization: Enriching the player journey t…
Country
India
…ational costs for BI workloads 16% Faster performance of fraud prediction model Games24x7, India’s leading multi-game platform, is a technology-driven company with the operating ethos of “Science of Gaming.…
Industry
Media & Entertainment
…discovery and data democratization across the business. Share this post Details Industry : Media & Entertainment Ready to get started? Try Databricks for free Learn more about our product Talk…
Problem
Games24x7's legacy infrastructure was complex and required advanced technical knowledge to deploy and maintain various data pipelines, involving huge infrastructure costs as well as maintenance costs.
…e important for us,” said Devansh Mehta, SDE-3 Data Engineering, at Games24x7. “Our legacy infrastructure was complex, and required advanced technical knowledge to deploy and maintain various data pipelines. It also involved huge infra costs as well as cost of maintenance.” Lakehouse architecture drives innovation, collaboration and cost-efficiency at…
Solution
Games24x7 partnered with Databricks to create a unified platform for streamlining data operations, unifying data from disparate sources and automating data pipelines for scale. The company deployed advanced analytics frameworks on top of the lakehouse architecture to conduct rapid product testing at scale, and built a marketing optimization platform on top of the Databricks Data + AI Platform to track marketing campaign performance and scale spend accordingly. Games24x7 anticipates implementing a centralized metastore through Unity Catalog to further empower data discovery and data democratization.
…ks to enrich the experience of its growing user base. This collaboration led to the creation of a unified platform for streamlining data operations, unifying data from disparate sources and automating data pipelines for scale, thereby guaranteeing a consistent and dependable data flow across individuals,…
Business value
Games24x7 can now deploy fraud prediction models 16% faster, and modernizing its infrastructure on the lakehouse architecture reduced operational costs by 20% for BI workloads, unlocking new productivity enhancements and cost savings for the team.
…tes that better ensure enhanced user experiences on its platform. For instance, they are able to now deploy fraud prediction models 16% faster. Also, the modernizing of their infrastructure on the lakehouse architecture ha…
AI capabilities
Fraud & Anomaly Detection, Recommendation & Personalization, Predictive Analytics
…tes that better ensure enhanced user experiences on its platform. For instance, they are able to now deploy fraud prediction models 16% faster. Also, the modernizing of their infrastructure on the lakehouse architecture ha…
Technology
Databricks Data + AI Platform, Unity Catalog
…bricks Data + AI Platform to further boost collaboration for the various teams. The company anticipates implementing a centralized metastore for such an objective, through the help of Unity Catalog, to help empower data discovery and data democratization across the business. S…
Business functions
Marketing
…cture has reduced operational costs by 20% for their BI workloads. In addition, a marketing optimization platform has been built on top of the Databricks Data + AI Platform, which helps Games24x7 track the performance of various marketing campaigns and scale the marketing spends accordingly. Moving forward, Games24x7 is keen to continue amping up its use of the Databri…
Headline outcome
…hyper-personalization: Enriching the player journey through data and automation 20% Lower operational costs for BI workloads 16% Faster performance of fraud prediction model Games24x7, India’s leading mul…
Use case type
Personalisation
…ng the power of data, behavioral science and artificial intelligence to deliver highly engaging experiences that are hyper-personalized to the needs of every single player in a very diverse population. Games24x7 partnered with Databricks to enrich the…
