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Title
Launchmetrics uses generative AI to cut brand-analytics prototype development from 5 months to weeks
…erative AI on AWS, Launchmetrics has delivered benefits across multiple fronts. It has sped up prototype development from as long as 5 months to just a few weeks while increasing the quality of its supervised learning tools. Moreover, the co…
Description
Launchmetrics, an AI-driven marketing analytics company for the fashion, lifestyle, and beauty sectors, uses Amazon Bedrock generative AI in a two-step process: first using machine learning to identify keywords describing brands across tens of millions of chunks of online text, then using large language models to score identified trends against brand dimensions and translate the analysis into narratives marketing professionals can understand without data science expertise. Using generative AI on AWS, Launchmetrics sped up prototype development from as long as 5 months to just a few weeks, and gained the ability to generate synthetic data sets for brands with little online presence, allowing it to move from managing hundreds of brands with AI to thousands.
…el results,” says Pau Montero Parés, chief technology officer of Launchmetrics. Launchmetrics designed a two-step process to analyze brand data. First, it uses ML to identify keywords used to describe brands online. By proce…
Company
Launchmetrics
…res up to 7 million documents a day in this data lake. Play About Launchmetrics Launchmetrics pioneers AI-driven solutions that reshape the foundations of marketing in the fashion, lifestyle, and beauty sectors. Opportunity | Helping Businesses Align Customer Perception with Brand Intention…
Industry
Media & Entertainment
…marketers to know how their companies are perceived. That’s the challenge that Launchmetrics , a marketing company driven by artificial intelligence (AI), helps fashion, lifestyle, and beauty brands resolve. Solution | Launchmetrics Leveraged Generative AI to Quickly Turn Information i…
Problem
Businesses do their best to align customer perception with brand intention, but billions of people are constantly reevaluating brands online, which can make it difficult for marketers to know how their companies are perceived.
…n with brand intention, but in a connected world, that’s easier said than done. Billions of people are constantly reevaluating brands online, which can make it difficult for marketers to know how their companies are perceived. That’s the challenge that Launchmetrics , a marketing company driven by artific…
Solution
Launchmetrics designed a two-step process on Amazon Bedrock: first using ML to identify keywords used to describe brands online by processing tens of millions of chunks of text, then using LLMs to score identified trends by connecting them to brand dimensions, and finally using generative AI to turn insights into a story marketing professionals can understand without data science expertise.
…Launchmetrics. Launchmetrics designed a two-step process to analyze brand data. First, it uses ML to identify keywords used to describe brands online. By processing tens of millions of chunks of text, Launchmetrics picks up on subtle changes in public perception. It then uses LLMs to score the trends it identifies by connecting them to brand dimensions. For example, if there is a lot of internet chatter about shoe quality, Launchme…
Business value
Launchmetrics sped up prototype development from as long as 5 months to just a few weeks while increasing the quality of its supervised learning tools, and gained the ability to create synthetic data sets for new brands with little online presence, moving from managing hundreds of brands with AI to thousands.
…to create synthetic data sets for new brands that have little online presence. “This gives us the capability to move from managing hundreds of brands through AI to thousands, which is a huge change for us,” says Parés. Launchmetrics has found that generative AI improves the quality o…
AI capabilities
Generative AI, Machine Learning, Large Language Models
…this is linked to its footwear fashion brands. After conducting this analysis, Launchmetrics uses generative AI to turn its insights into a story that marketing professionals can understand without data science expertise. “We are attacking and understanding concepts that were completely out of reach…
Technology
Amazon Bedrock, Amazon S3
…hat’s a game changer. Pau Montero Parés Chief Technology Officer, Launchmetrics AWS Services Used Amazon S3 Amazon S3 is an object storage service offering industry-leading scalability, data availability, security, and perform…
Headline outcome
…erative AI on AWS, Launchmetrics has delivered benefits across multiple fronts. It has sped up prototype development from as long as 5 months to just a few weeks while increasing the quality of its supervised learning tools. Moreover, the co…
Use case type
Analytics augmentation
…ce for building and scaling generative AI applications with foundation models. “With generative AI, what we’ve seen is that it’s an excellent resource to help us improve the interpretation of the model results,” says Pau Montero Parés, chief technology officer of Launchmetrics. Launchmetr…
