Each colour maps a published value to the exact source passage used to support it. Only bounded excerpts are public; administrators can inspect the complete captured source.
Title
KPN amplifies marketing and sales productivity with Microsoft 365 Copilot for Sales
KPN amplifies marketing and sales productivity with Microsoft 365 Copilot for Sales | Microsoft Customer Stories This is the Trace Id: 83a32ea2e3aa637226537108b285…
Description
Dutch telecom provider KPN implemented Microsoft 365 Copilot for Sales integrated with Salesforce CRM to automate lead qualification, deal intelligence, and proposal drafting, with a survey of 78 salespeople finding it saves each person nearly two hours a week and 69% of account managers reporting improved offer quality.
…e directly in an email or Teams conversation, without having to open their CRM. In a recent survey of 78 salespeople, KPN learned that Copilot for Sales saves each person an average of nearly two hours a week. They’re putting that time to work, contacting customers and working on offers.…
…te higher-quality offers,” says Van Schaik. In fact, in an internal KPN survey, 69% of account managers said that the quality of their offers since they started using Copilot for Sales has improved their chances of winning deals. Creating stronger customer relationships With richer, higher-quality data, KPN…
Company
KPN
…s processes and stronger customer relationships. READ THE STORY Rotterdam-based Royal KPN N.V. (KPN) has been a leading telecom and ICT services provider in the Netherlands since 1881. Today, it’s the digital highway of the Netherlands, offering a wide range of se…
Country
Netherlands
…ok Microsoft Teams SERVICES AND SUPPORT ORGANIZATION SIZE 1,000-9,999 employees COUNTRY/REGION Netherlands BUSINESS NEED Customer experience Digital service INDUSTRY Telecommunications a…
Industry
Telecommunications
…es COUNTRY/REGION Netherlands BUSINESS NEED Customer experience Digital service INDUSTRY Telecommunications and Media Share the story Explore related stories /h2> "> Explore related stories Stories…
Problem
KPN's marketing and sales teams relied on manual effort across Microsoft 365 apps and Salesforce CRM to build campaigns, capture leads and manage a four-to-nine-month sales cycle, and wanted to save time on routine tasks and improve lead quality to win more new business.
…other events, and manage a sales cycle that can range from four to nine months. The solution worked well but involved a lot of manual effort. KPN wanted a tool that could help its marketing and sales teams be more product…
Solution
KPN rolled out Microsoft 365 Copilot for Sales, integrating Salesforce CRM, Microsoft Graph, Outlook and Teams data, starting with a January 2024 proof of concept for 50 marketing and sales employees on lead qualification and deal intelligence, then expanding four months later to 300 more employees; its subsidiary and Microsoft Solutions Partner InSpark supported the rollout.
…Teams to enrich customer interactions with sales-specific insights and actions. In January 2024, KPN launched a proof-of-concept project with 50 marketing and sales employees. The project focused on using Copilot for Sales to support key sales processes s…
Business value
In a survey of 78 salespeople, Copilot for Sales saves each person nearly two hours a week; one manager cut a 4-hour sales activity study to a single click; 69% of account managers said the resulting higher-quality offers improved their chances of winning deals; and Copilot now drafts proposals, translates and rewrites emails, summarizes RFPs, and saves emails/notes to Salesforce automatically.
…e directly in an email or Teams conversation, without having to open their CRM. In a recent survey of 78 salespeople, KPN learned that Copilot for Sales saves each person an average of nearly two hours a week. They’re putting that time to work, contacting customers and working on offers.…
AI capabilities
Generative AI, Conversational AI
…elps us write higher-quality drafts.” Caspar Stuart, Sales Formula Manager, KPN Copilot for Sales helps employees draft proposals and rewrites technical material to make it easier to understand. “Copilot for Sales helps us write higher-quality drafts,” says Caspar Stuart, S…
Technology
Microsoft 365 Copilot for Sales, Dynamics 365 Sales, Dynamics 365 Customer Service, Microsoft Graph, Outlook, Microsoft Teams, Salesforce CRM
…Karin Beek-van Bergen, Sales Specialist, KPN Discover more details CUSTOMER KPN PRODUCTS Microsoft 365 Copilot for Sales Dynamics 365 Sales Dynamics 365 Customer Service Microsoft Graph Outlook Microsoft Teams SERVICES AND SUPPORT ORGANIZATION SIZE 1,000-9,999 employees COUNTRY/REGION Net…
Deployment model
cloud
…the natural choice. It bridges the gap between productivity apps and CRM data, seamlessly integrating with Salesforce, Outlook, and Microsoft Teams to enrich customer interactions with sales-specific insights and actions. In Ja…
Headline outcome
…te higher-quality offers,” says Van Schaik. In fact, in an internal KPN survey, 69% of account managers said that the quality of their offers since they started using Copilot for Sales has improved their chances of winning deals. Creating stronger customer relationships With richer, higher-quality data, KPN…
Use case type
Workflow automation
…portunities. KPN implemented Microsoft 365 Copilot for Sales with Saleforce.com to automate tasks and integrate CRM data in the flow of work. The implementation of Microsoft 365 Copilot for Sales has enabled KPN to incre…
