Title
Kard Drives Customer Loyalty
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Description
Kard, a commerce media network for retail, restaurant and convenience brands, adopted the Databricks Data + AI Platform to unify data engineering, analytics and governance after legacy systems struggled with billions of transactions. Ingestion of 4 billion transactions dropped from weeks to an hour, and Kard estimates Databricks is 10x more cost-effective than their legacy MongoDB infrastructure.
…hour, down from weeks with legacy systems 10x More cost-effective than MongoDB Kard, the first independent commerce media network, helps retail, restaurant and convenience brands capture new customers for life through hyper-personalized rewards. Analyzing over 16 billion transactions across their platform, Kard struggled as…
…s / Kard CUSTOMER STORY Unlocking insights to drive customer growth and loyalty 4B Transactions processed in an hour, down from weeks with legacy systems 10x More cost-effective than MongoDB Kard, the first independent commerce media…
…yalty 4B Transactions processed in an hour, down from weeks with legacy systems 10x More cost-effective than MongoDB Kard, the first independent commerce media network, helps retail, restaurant an…
Company
Kard
…rity and Trust Ready to get started? Get a Demo Login Contact Us Try Databricks Customer Stories / Kard CUSTOMER STORY Unlocking insights to drive customer growth and loyalty 4B Trans…
Industry
Financial Services
…l and restaurant brands capture new customers for life. Share this post Details Industry : Financial Services Use Case : Application Development , Artificial Intelligence , Data Application…
Problem
As Kard's business grew, its existing data systems struggled to keep up with large-scale analytics: increasing data volumes pushed pipelines to their limits, causing production jobs to stretch for weeks, ingestion pipelines to fail, and manual analysis to slow insights to a crawl. Scaling was extremely costly and infrastructure management consumed engineering bandwidth and budget.
…ith the demands of large-scale analytics. As a rapidly growing fintech startup, Kard dealt with increasing data volumes that pushed data pipelines to their limits — causing production jobs to stretch for weeks, ingestion pipelines to fail and manual analysis to slow insights to a crawl. “One of the things that I’ve run into working with large data and large data te…
…it challenging for the lean startup to innovate and move quickly. Additionally, scaling was extremely costly and infrastructure management consumed engineering bandwidth and budget, which diverted focus from core business needs. To reach their goals, Kard needed a platform that could scale efficiently, sim…
Solution
Kard replaced fragmented systems with the Databricks Data + AI Platform, creating a single source of truth that scales effortlessly. Ingestion tasks that once took weeks now take hours, and Delta Lake with medallion architecture ensures reliable pipelines. Analysts can model billions of transactions in real time for segmentation, attribution and personalization. Lakebase syncs billions of transactions from Delta tables, Unity Catalog provides fine-grained access controls for governance, MLflow streamlines model experimentation and versioning, and dbt empowers analysts to build models independently of engineering bottlenecks.
…governance. So they looked to Databricks. A modern platform to compete at scale Kard replaced fragmented systems with the Databricks Data + AI Platform, creating a single source of truth that scales effortlessly with growing data needs. Ingestion tasks that once took weeks now take hours, and Delta Lake with medall…
…of transactions in real time for segmentation, attribution and personalization. Lakebase, a fully managed PostgreSQL OLTP engine, syncs billions of transactions from Delta tables, eliminating silos and manual engineering processes. Unity Catalog provides fine-grained access controls to establish the necessary…
…sactions from Delta tables, eliminating silos and manual engineering processes. Unity Catalog provides fine-grained access controls to establish the necessary governance and security, facilitating the safe management of sensitive transactional and PII data. For…
Business value
Ingesting four billion transactions from a partner that once took a month now takes just one engineer an hour. Kard estimates the Databricks Data + AI Platform is 10x more cost-effective at their current scale, which sets them up well as they continue to grow.
…ng less. With Databricks, Kard has dramatically improved speed and scalability. Ingesting four billion transactions from a partner that once took a month now takes just one engineer an hour. Fresh data can be activated almost immediately, accelerating campaign performan…
…rastructure management effort. Compared to their legacy MongoDB infrastructure, Kard estimates the Databricks Data + AI Platform is 10x more cost-effective at their current scale, which sets them up well as they continue to grow. Governance and collaboration improved across the organization, giving analysts…
AI capabilities
Predictive Analytics
…alysts and engineers the freedom to explore data safely without DevOps support. This streamlined access fuels richer segmentation, more accurate forecasting and better customer personalization. “I think your strength is your platform. You just give people more tools to wor…
Technology
Databricks, Delta Lake, Unity Catalog, MLflow, Lakebase, Lakeflow, Databricks SQL, AI/BI, dbt
…Orchestration , Data + AI Platform , Data Sharing and Collaboration Cloud : AWS Product : AI/BI , Databricks SQL , Delta Lake , Lakebase , Lakeflow Jobs , Unity Catalog Ready to get started? Try Databricks for free Talk to an expert Why Databricks…
…ve transactional and PII data. For managing their machine learning (ML) models, MLflow helps to streamline model experimentation and versioning, while dbt empowers analysts to build models independently of engineering bottlenecks. Integration with AWS has enabled Kard to realize faster insights, smarter targe…
Deployment model
Cloud
…egrations , Orchestration , Data + AI Platform , Data Sharing and Collaboration Cloud : AWS Product : AI/BI , Databricks SQL , Delta Lake , Lakebase , Lakeflow Jobs , Unit…
Deployment options
cloud
…egrations , Orchestration , Data + AI Platform , Data Sharing and Collaboration Cloud : AWS Product : AI/BI , Databricks SQL , Delta Lake , Lakebase , Lakeflow Jobs , Unit…
Headline outcome
…s / Kard CUSTOMER STORY Unlocking insights to drive customer growth and loyalty 4B Transactions processed in an hour, down from weeks with legacy systems 10x More cost-effective than MongoDB Kard, the first independent commerce media…
Use case type
Personalisation
…hour, down from weeks with legacy systems 10x More cost-effective than MongoDB Kard, the first independent commerce media network, helps retail, restaurant and convenience brands capture new customers for life through hyper-personalized rewards. Analyzing over 16 billion transactions across their platform, Kard struggled as…
Capture details
- Captured
- 05 Sept 2026, 06:05 UTC
- Extractor
- fetch-strip@1
- Snapshot hash
- 5a073d67e7e51b7e812b67a491cf73a55d2a821ea2e8f7d830b0d01f298a6fd4