{"slug":"jeongyookgak-s-chorocmaeul-builds-a-customer-churn-prediction-model-on-databricks-to-drive-crm-campaigns","url":"https://findausecase.com/use-cases/jeongyookgak-s-chorocmaeul-builds-a-customer-churn-prediction-model-on-databricks-to-drive-crm-campaigns","title":"Jeongyookgak's Chorocmaeul builds a customer churn prediction model on Databricks to drive CRM campaigns","description":"Chorocmaeul, a Korean D2C eco-friendly food franchise acquired by Jeongyookgak, built a customer churn prediction model on the Databricks Data + AI Platform that analyzes customer purchase cycles to trigger automated CRM messaging during periods of churn risk. The Databricks-powered CRM campaigns increased active customers by at least 30%, improved retention by 10%, tripled customer conversion on coupon reminders and more than doubled marketing ROI.","company":"Jeongyookgak","industry":"Retail","country":"Korea","aiCapabilities":["Predictive Analytics"],"technology":["Databricks Data + AI Platform","Databricks SQL","Delta Lake","Spark Declarative Pipelines"],"deployment":"Public Cloud","problemStatement":"Chorocmaeul's Oracle cloud-based data mart and fragmented, siloed data storage and analysis systems only supported basic management indicators, could not dynamically adjust performance indicators, and required about three days to transfer requested data plus manual analysis in a separate environment, leaving the company unable to perform real-time customer and product management.","solutionApproach":"Chorocmaeul adopted the Databricks Data + AI Platform to centralize data from Azure Cosmos DB, GCP Firebase and Oracle Cloud Infrastructure, enabling real-time exploratory analytics, and built a customer churn prediction model that analyzes customer purchase cycles to power a personalized customer management strategy and trigger automated CRM messaging during periods of churn risk.","businessValue":"The Databricks-powered CRM campaign increased the number of active customers by at least 30% and improved customer retention by 10%; real-time actions such as unused-coupon notifications produced a threefold increase in customer conversion and more than doubled marketing ROI.","evidence":{"band":"high"},"sourceUrl":"https://www.databricks.com/customers/jeongyookgak","dates":{"publishedAt":"2026-09-16T09:05:11.408Z","publishedAtSource":"pipeline","updatedAt":"2026-09-16T09:05:11.408Z"},"license":"Open for reading and citing with a link to https://findausecase.com/use-cases/jeongyookgak-s-chorocmaeul-builds-a-customer-churn-prediction-model-on-databricks-to-drive-crm-campaigns. Bulk republication requires permission."}