Source proof for Jeongyookgak's Chorocmaeul builds a customer churn prediction model on Databricks to drive CRM campaigns

…30,000 product SKUs accumulated over 12 years since digitization. For example, through a customer churn prediction model that analyzes customer purchase cycles, they can build a personalized customer management strategy while also starting a CRM campaign to send automated messages during the period of customer churn risk. Additionally, data analysts can leverage Python and Apache Spark™ engines to c…

…ribution culture of the livestock industry by establishing a new food paradigm. In 2022, it acquired Chorocmaeul, the first eco-friendly direct to consumer (D2C) food franchise in Korea, which currently provides food service to 2.8 million customers through 360 sto…

…efficiencies. Through the CRM campaign developed using the Data + AI Platform, Chorocmaeul has increased the number of active customers by at least 30% and improved the customer retention rate by 10%. Additionally, the inconvenience in service use has been considerably reduced t…

…take real-time business actions, such as notifying customers of unused coupons, resulting in a threefold increase in the customer conversion rate and more than doubling the return on investment. After optimizing inventory management and improving demand prediction, Chorocm…

…h Databricks-powered CRM campaigns 2x More returns on push marketing investment Jeongyookgak has achieved rapid annual growth while revolutionizing the distribution culture of the livestock industry by establishing a new food paradigm. In 2022, it acquired Chorocmaeul, the firs…

…industry by establishing a new food paradigm. In 2022, it acquired Chorocmaeul, the first eco-friendly direct to consumer (D2C) food franchise in Korea, which currently provides food service to 2.8 million customers through 360 sto…

…ase and leverage this information within our services.” Share this post Details Industry : Retail and Consumer Goods Cloud : Azure Product : Databricks SQL , Delta Lake , Spark Declarative Pipelin…

…ng delays, Chorocmaeul also faced challenges in fresh ingredients distribution. It took approximately three days from data request to reception because data could only be transferred from the source by IT personnel. There was also an additional cost for applying data insight to service because…

…ricing policy. Through the unified nature of the Databricks Data + AI Platform, various source data, such as Azure Cosmos DB, GCP Firebase and Oracle Cloud Infrastructure (OCI), have been centralized. This facilitates more efficient support for new app functions and services thr…

…efficiencies. Through the CRM campaign developed using the Data + AI Platform, Chorocmaeul has increased the number of active customers by at least 30% and improved the customer retention rate by 10%. Additionally, the inconvenience in service use has been considerably reduced t…

…es.” Share this post Details Industry : Retail and Consumer Goods Cloud : Azure Product : Databricks SQL , Delta Lake , Spark Declarative Pipelines Ready to get started? Try Databricks for free Learn more about our product Talk…

…30,000 product SKUs accumulated over 12 years since digitization. For example, through a customer churn prediction model that analyzes customer purchase cycles, they can build a personalized customer management strategy while also starting…

…e cycles, they can build a personalized customer management strategy while also starting a CRM campaign to send automated messages during the period of customer churn risk. Additionally, data analysts can leverage Python and Apache Spark™ engines to c…

…consumers 1,000x Data volume processed with one-third of the engineering staff 30% Increase in the number of active customers with Databricks-powered CRM campaigns 2x More returns on push marketing investment Jeongyookgak has achieved rapid an…

…hin our services.” Share this post Details Industry : Retail and Consumer Goods Cloud : Azure Product : Databricks SQL , Delta Lake , Spark Declarative Pipelines Ready to ge…

…hin our services.” Share this post Details Industry : Retail and Consumer Goods Cloud : Azure Product : Databricks SQL , Delta Lake , Spark Declarative Pipelines Ready to ge…