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Title
Inriver Cuts Product Content Time-to-Market 30% with Agentic AI on Azure
…solutions help securely and confidently manage evolving product data globally, with up to 50% faster workflows, 30% faster time-to-market, and 21% fewer compliance issues. READ THE STORY Product information is one of the most complex and critical asse…
Description
Swedish product-information-management software company Inriver reimagined its PIM platform with AI at its core, using Microsoft Foundry, Azure OpenAI Service and Azure Document Intelligence to build a set of agentic capabilities called Inspire, including Translate and Generate agents. The company reports that its agentic AI capabilities deliver up to 50% faster product content workflows, 30% faster time-to-market and 21% fewer compliance issues.
…s across markets, platforms, and languages using traditional, manual workflows. Inriver transformed its product information management (PIM) platform with Azure AI and other Microsoft solutions, adding agentic capabilities to ideate, generate, refine, and translate product content while automating workflows. Inriver solutions help securely and confidently manage evolving product data gl…
Company
Inriver
…a across channels, markets, and languages—while maintaining accuracy and speed. Inriver, a specialist software development company based in Sweden, helps address this challenge through its product Information management (PIM)…
Country
Sweden
…or Cloud GitHub Copilot SERVICES AND SUPPORT ORGANIZATION SIZE 50-999 employees COUNTRY/REGION Sweden BUSINESS NEED Artificial Intelligence INDUSTRY IT Services Share the story Expl…
Industry
Technology & Software
…ZE 50-999 employees COUNTRY/REGION Sweden BUSINESS NEED Artificial Intelligence INDUSTRY IT Services Share the story Explore related stories /h2> "> Explore related stories Stories…
Problem
Brands, manufacturers, distributors and retailers must manage vast volumes of product data across channels, markets and languages using traditional, manual workflows. Inriver's CEO describes 25,000 products with 60 fields across 16 languages as about 24 million data points, and an Inriver SVP said a typical new product launch could take 12 or 14 weeks, including a four- to six-week period of dealing only with translations from external agencies.
…expectations increasing, however, traditional approaches began to fall short. “Imagine 25,000 products with 60 fields across 16 languages: that’s about 24 million data points,” says Rohit Goyal, CEO at Inriver. “Managing all of this content at scale was b…
…nch could take 12 or 14 weeks,” says Kjartan Olafsson, SVP Product Management. “You had maybe a four- to six-week period where the only thing you were dealing with was translations from external agencies.” “With Inriver agentic AI, our customers are fundamentally transforming the spe…
Solution
Inriver chose to reimagine its platform with AI at its core on Microsoft Azure as a single cloud provider. Using Microsoft Foundry, Azure OpenAI Service and Azure Document Intelligence, it built AI-powered capabilities embedded in its PIM platform, collectively termed Inspire, that enable purpose-built agents: the Translate agent for multilingual content production, the Generate agent for product descriptions, and the Expression Assistant for working with the platform's expression engine. All data and AI operations remain within the Azure platform, and GitHub Copilot helped accelerate developer productivity.
…ine its platform with AI at its core, using Microsoft Azure as the foundation. “We decided to go with one single cloud provider,” says Göran Hanshammar, Chief Technology Officer. “We believed focusing on one…
…ensure brand, legal, regulatory, and channel compliance much more efficiently.” All data and AI operations remain within the Azure platform, supporting scalability, performance, and strong data governance. “Staying with…
…networking capabilities and protections, such as Microsoft Defender for Cloud . For developers, GitHub Copilot also helped accelerate efficiency and productivity. “We saw in the initial rollout almost a fourfold improvement in development thr…
Onboarding approach
Inriver ran "Innovation Lab" sessions, two- to three-day workshops in which employees are trained on using the resources inside Azure and encouraged to hack a meaningful solution.
…age teams to explore ideas, test concepts, and build new capabilities quickly. “It’s a two- to three-day event where we train everyone on using the resources inside Azure and then encourage them to hack a meaningful solution,” says Hanshammar. Close collaboration with Microsoft has also helped Inriver st…
Business value
Inriver states that its agentic AI capabilities deliver measurable improvements: product content workflows are up to 50% faster, time-to-market is accelerated by 30%, and compliance issues are reduced by 21%. Customers also report improved data quality and more efficient content creation, and Inriver reports almost a fourfold improvement in development throughput in the initial rollout with GitHub Copilot.
…hich they onboard, create, manage, and distribute product content,” says Goyal. This translates to measurable improvements: product content workflows are up to 50% faster, time-to-market accelerated by 30%, and compliance issues reduced by 21%. Customers also report improved data quality and more efficient content creation…
…developers, GitHub Copilot also helped accelerate efficiency and productivity. “We saw in the initial rollout almost a fourfold improvement in development throughput,” Hanshammar adds. “Our vision is to build an AI engine that is able to drive in…
AI capabilities
Agentic AI, Generative AI, Document Intelligence
…ormation management (PIM) platform with Azure AI and other Microsoft solutions, adding agentic capabilities to ideate, generate, refine, and translate product content while automating workflows. Inriver solutions help securely and confidently manage evolving product data g…
…Inriver Discover more details CUSTOMER Inriver PRODUCTS Azure Microsoft Foundry Azure Document Intelligence in Foundry Tools Microsoft Defender for Cloud GitHub Copilot SERVICES AND SUPPORT ORGANIZATION S…
Technology
Microsoft Azure, Microsoft Foundry, Azure OpenAI Service, Azure Document Intelligence, GitHub Copilot
…ip over time.” Rohit Goyal, CEO, Inriver Discover more details CUSTOMER Inriver PRODUCTS Azure Microsoft Foundry Azure Document Intelligence in Foundry Tools Microsoft Defender for Cloud GitHub Copilot SERVICES AND SUPPORT ORGANIZATION SIZE 50-999 employees COUNTRY/REGION Sweden B…
…r’s work is closely aligned with Microsoft Azure and Microsoft AI technologies. Using Microsoft Foundry, Azure OpenAI Service , and Azure Document Intelligence , Inriver developed a set of AI-powered capabilities embedded directly into its…
Headline outcome
…ibute product content,” says Goyal. This translates to measurable improvements: product content workflows are up to 50% faster, time-to-market accelerated by 30%, and compliance issues reduced by 21%. Customers also report improved data quality and more efficient content creation…
Use case type
Workflow automation
…ormation management (PIM) platform with Azure AI and other Microsoft solutions, adding agentic capabilities to ideate, generate, refine, and translate product content while automating workflows. Inriver solutions help securely and confidently manage evolving product data g…
