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Title
Improving affiliate marketing ROI with customer insights
…t a Demo Login Contact Us Try Databricks Customer Stories / AWIN CUSTOMER STORY Improving affiliate marketing ROI with customer insights 9x Increase in member acceptance rate 20% Reduction in compute costs Awin Globa…
Description
Awin, a global affiliate marketing network, migrated to the Databricks Data + AI Platform with Delta Lake to ingest, analyze and export a terabyte of data daily and power a machine-learning recommendation engine that identifies beneficial advertiser-publisher partnerships. This delivered a 9x increase in member acceptance rate for publisher recommendations and a 20% reduction in compute costs, while cutting data ingestion-to-insight time from a full day to about an hour.
…ignificantly more challenging to manage and leverage as the company has grown. “We ingest, analyze and export a terabyte of data every single day. From an engineering perspective, we were not able to leverage this data and del…
…/ AWIN CUSTOMER STORY Improving affiliate marketing ROI with customer insights 9x Increase in member acceptance rate 20% Reduction in compute costs Awin Global leverages customer and operational d…
Company
Awin
…ting campaign effectiveness. Uniting data operations to meet new digital demand Awin Global provides an affiliate marketing network that helps connect people with the products and services they demand while bringing greater visibility and increased revenue to companies online. With such a vast network of advertisers and their customers, Awin has access to…
Industry
Technology & Software
…to solve our toughest data problems,” concluded Poole. Share this post Details Industry : Technology and Software Use Case : Data Science , Data Engineering Cloud : Azure Product : Delta Lake ,…
Problem
Awin ingests, analyzes and exports a terabyte of data every single day. From an engineering perspective, they were not able to leverage this data and deliver insights in a timely manner for internal and external stakeholders to make smarter decisions. The sheer volume of transactional and other data clogged up the pipeline, resulting in day-long waits for insights.
…ignificantly more challenging to manage and leverage as the company has grown. “We ingest, analyze and export a terabyte of data every single day. From an engineering perspective, we were not able to leverage this data and deliver insights in a timely manner for internal and external stakeholders to make smarter decisions,” said Anup Belbase, Awin’s Head of Data Warehousing. Despite a dedicated appro…
Solution
Awin has leveraged ML for process automation and a recommendation engine that identifies beneficial partnerships and opportunities between advertisers and publishers that yield the highest success rates. With improved insights, Awin is able to recommend publishers to customers that give them the best chance of driving conversion.
…takes around an hour or less. With data at their fingertips when they need it, Awin has leveraged ML for process automation now and a recommendation engine that identifies beneficial partnerships and opportunities between advertisers and publishers that yield the highest success rates. “The impact of our recommendation engine has been significant for our customers…
…for our customers,” said Ben Poole, VP of Business Technology at Awin Global. “With improved insights, we are able to recommend publishers to our customers that give them the best chance of driving conversion. With ML-powered recommendations, we’ve seen a 9x improvement in the rate our cu…
Business value
With ML-powered recommendations, Awin has seen a 9x improvement in the rate customers accept publisher recommendations. Databricks has helped Awin significantly lower the cost of business operations, reducing ETL windows by over 40%, resulting in 20% cost savings on processing, and reducing hosting fees by about $25K per month. The data ingestion-to-insights process, which once required a full day, now only takes around an hour or less.
…ve them the best chance of driving conversion. With ML-powered recommendations, we’ve seen a 9x improvement in the rate our customers accept our publisher recommendations. This engine is in its early stages, but will drive revenue growth through next…
…its early stages, but will drive revenue growth through next year and beyond.” Databricks has helped Awin significantly lower the cost of business operations, as well as reduce ETL windows by over 40%. This has subsequently resulted in 20% cost savings on processing and cutting op…
…wer the cost of business operations, as well as reduce ETL windows by over 40%. This has subsequently resulted in 20% cost savings on processing and cutting operational IT costs; moving to a service-based architecture also reduced hosting fees by about $25K per month. Productivity has vastly improved, allowing for faster time-to-market, more pred…
…uld have allowed us to do this.” Upping the actionable value of big data Today, the data ingestion-to-insights process, which once required a full day, now only takes around an hour or less. With data at their fingertips when they need it, Awin has leveraged ML for proc…
AI capabilities
Recommendation & Personalization
…gertips when they need it, Awin has leveraged ML for process automation now and a recommendation engine that identifies beneficial partnerships and opportunities between advertisers and publishers that yield the highest success rates. “The impact of our recommendation engine…
Technology
Delta Lake, Agent Bricks
…echnology and Software Use Case : Data Science , Data Engineering Cloud : Azure Product : Delta Lake , Agent Bricks Ready to get started? Try Databricks for free Learn more about our product Talk…
Deployment model
Azure
…s Industry : Technology and Software Use Case : Data Science , Data Engineering Cloud : Azure Product : Delta Lake , Agent Bricks Ready to get started? Try Databricks for fr…
Deployment options
cloud
…s Industry : Technology and Software Use Case : Data Science , Data Engineering Cloud : Azure Product : Delta Lake , Agent Bricks Ready to get started? Try Databricks for fr…
Headline outcome
…iate marketing ROI with customer insights 9x Increase in member acceptance rate 20% Reduction in compute costs Awin Global leverages customer and operational data to generate more than 250 r…
Use case type
Personalisation
…gertips when they need it, Awin has leveraged ML for process automation now and a recommendation engine that identifies beneficial partnerships and opportunities between advertisers and publishers that yield the highest success rates. “The impact of our recommendation engine…
