Title
Igniting the app economy with better ad experiences
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Description
Digital Turbine migrated its ETL-based data warehouses to Databricks on Google Cloud, using BigQuery and Vertex AI within the platform to power services like real-time Install Intelligence and application decisioning, saving tens of thousands of dollars per month in hosting costs and reducing cross-system debugging time by 10-20%.
…ries with Databricks SQL Serverless and working with our Google Cloud partners, we’ve saved tens of thousands of dollars per month in hosting costs and in overall Databricks usage. That opens up our ability to bring in new features and launch new use cases.” W…
Company
Digital Turbine
…rity and Trust Ready to get started? Get a Demo Login Contact Us Try Databricks Customer Stories / Digital Turbine CUSTOMER STORY Igniting the app economy with better ad experiences 10s of $1,00…
Industry
Technology & Software
…ools that drive even better results for our customers.” Share this post Details Industry : Technology and Software Use Case : Data Science , Data Warehousing , Data Engineering Cloud : Google Cl…
Problem
Digital Turbine initially processed vast amounts of on-device data in several ETL-based data warehouses, most of which ran on-premises and required heavy maintenance, straining the data team and making it hard to deliver data in the format data science and BI teams needed.
…ivery As Digital Turbine (DT) provides mobile advertisers with better outcomes, the company manages vast amounts of on-device data. DT initially processed this data in several ETL-based data warehouses. But most of them ran on-premises and required heavy maintenance. “When you have to manage multiple technologies to get a data pipeline to work,…
Solution
Digital Turbine chose Apache Spark as its new data technology foundation and implemented it with Databricks on Google Cloud, using Google Cloud tools such as BigQuery and Vertex AI within the Databricks Data + AI Platform, plus Databricks SQL Serverless and Unity Catalog for governed, technology-agnostic data access.
…ure out what was going on.” DT needed a comprehensive, sustainable data vision. The company chose Apache Spark TM as their new data technology foundation and implemented it with Databricks on Google Cloud. Next, Dan looked for ways to maximize team efficiency while reducing hosting co…
…s now easy for teams across Digital Turbine to access data in a data lake — and they use Google Cloud tools such as BigQuery and Vertex AI to maximize their productivity within the Databricks Data + AI Platform. Separate data warehouses hinder data delivery As Digital Turbine (DT) provides…
Business value
Digital Turbine saved tens of thousands of dollars per month in hosting costs, reduced the data management team's workload by about 20%, and streamlined delivery time from three weeks to less than a week for most new releases.
…and data streams running on Structured Streaming on Google Cloud. As a result, the company’s data team has seen their workload reduced by about 20%. When DT first began using Databricks SQL, it took 10 to 15 minutes to start up…
…ries with Databricks SQL Serverless and working with our Google Cloud partners, we’ve saved tens of thousands of dollars per month in hosting costs and in overall Databricks usage. That opens up our ability to bring in new features and launch new use cases.” W…
…. That opens up our ability to bring in new features and launch new use cases.” With Databricks on Google Cloud, DT has streamlined their delivery time from three weeks to less than a week for most new releases. The company’s product managers, data analysts and data scientists are more prod…
Technology
Databricks SQL, Delta Lake, Lakeflow Jobs, Unity Catalog
…Case : Data Science , Data Warehousing , Data Engineering Cloud : Google Cloud Product : Databricks SQL , Delta Lake , Lakeflow Jobs , Unity Catalog Ready to get started? Try Databricks for free Learn more about our product Talk…
Headline outcome
…ng and other costs 10–20% Less time spent debugging issues between data systems 20% Less work for the data management team Digital Turbine offers multiple technology solutions that drive superior mobile…
Use case type
Analytics augmentation
…and use our data platforms to tie information together and increase its value.” The data lakehouse enables downstream users to access data easily and build datasets across the company’s products. By building machine learning pipelines and using Google Cloud technology such a…
AI capabilities
Recommendation & Personalization
…errors quickly and optimize applications on user devices to boost satisfaction. DT uses Vertex AI to decide in real time which applications users should see next. When a series of acquisitions introduced new people and systems to DT, the comp…
Deployment model
Cloud
…logy and Software Use Case : Data Science , Data Warehousing , Data Engineering Cloud : Google Cloud Product : Databricks SQL , Delta Lake , Lakeflow Jobs , Unity Catalog Ready to…
Deployment options
cloud
…logy and Software Use Case : Data Science , Data Warehousing , Data Engineering Cloud : Google Cloud Product : Databricks SQL , Delta Lake , Lakeflow Jobs , Unity Catalog Ready to…
Capture details
- Captured
- 07 Sept 2026, 06:03 UTC
- Extractor
- fetch-strip@1
- Snapshot hash
- c28bd7a7b60fd68d07fda4afe075a49b8d7fb1d805c8304f9d36b033c275d266