{"slug":"hp-uses-databricks-ai-bi-genie-to-enable-self-serve-analytics-across-the-enterprise","url":"https://findausecase.com/use-cases/hp-uses-databricks-ai-bi-genie-to-enable-self-serve-analytics-across-the-enterprise","title":"HP uses Databricks AI/BI Genie to enable self-serve analytics across the enterprise","description":"HP's Analytics and Insights, product management and Digital GTM teams adopted Databricks AI/BI Genie to let business users ask natural-language questions of billions of telemetry events instead of waiting on engineers to build dashboards or write SQL, improving efficiency in analyzing product, sales and customer patterns by 40-50% and empowering thousands of users with self-service analytics, governed by Unity Catalog role-based access control.","company":"HP","industry":"Manufacturing","aiCapabilities":["Conversational AI"],"technology":["Databricks AI/BI Genie","Databricks Assistant","Unity Catalog","AI/BI Dashboards"],"deployment":"Public Cloud","problemStatement":"HP's business stakeholders needed a faster, more intuitive way to access data. As VP Bruce Hillsberg put it, when questions came in during a CEO meeting, \"the idea of submitting a ticket and waiting for someone to build a dashboard just isn't practical.\" Analysts previously had to write long, exact SQL statements to get answers, and complex queries had to be routed through engineering teams, slowing time to insight.","solutionApproach":"HP's Analytics and Insights, product management and Digital GTM teams adopted Databricks AI/BI Genie to let business users ask natural-language questions of billions of telemetry events instead of waiting on engineers to build dashboards or write SQL. Genie is embedded in everyday tools like Teams, and access is governed by Unity Catalog role-based access control (RBAC) to safeguard data privacy as adoption scales.","businessValue":"Genie improved efficiency in analyzing product, sales and customer patterns by 40-50%, empowered thousands of users with self-service analytics, and now monitors billions of telemetry events in one platform. HP is also exploring integrating AI/BI Dashboards and using Databricks for AI model training and inference in the near future.","evidence":{"band":"high"},"sourceUrl":"https://databricks.com/customers/hp/ai-bi-genie","dates":{"publishedAt":"2026-08-16T00:03:40.484Z","publishedAtSource":"ledger","updatedAt":"2026-08-18T10:29:35.278Z"},"license":"Open for reading and citing with a link to https://findausecase.com/use-cases/hp-uses-databricks-ai-bi-genie-to-enable-self-serve-analytics-across-the-enterprise. Bulk republication requires permission."}