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Title
How Bupa Australia Unified Health Data and Accelerated Analytics 8x with Databricks
…ogin Contact Us Try Databricks Customer Stories / Bupa Australia CUSTOMER STORY How Bupa Australia Unified Health Data and Accelerated Analytics 8x with Databricks 90% of business and customer data consolidated Onto one governed platform 2500+…
Description
Bupa Australia consolidated fragmented legacy platforms, accumulated through decades of acquisitions, onto the Databricks Data + AI Platform with Unity Catalog governance, building the Bupa Data Platform (BDP) over a three-year program. BDP powers a governed customer 360 (a 'digital health twin'), a personalization engine sourcing roughly 1,500 data features to power campaign decisioning across millions of customer touchpoints, and predictive health analytics using machine learning models to identify emerging health risks such as indicators of prediabetes, informing personalized preventative health plans, all built on explicit customer consent. Bupa reports consolidating more than 90% of business data onto a single governed platform, delivering data and analytics outcomes over 8x faster than three years prior, and identifying double-digit millions of dollars in opportunity from the transformation.
…difficult to govern sensitive health data or deliver a single source of truth. By standardizing on the Databricks Data + AI Platform with Unity Catalog governance, Bupa consolidated more than 90% of business data onto a single governed platform, accelerated analytics delivery, and laid the foundation for AI-assisted, perso…
Company
Bupa Australia
…ogin Contact Us Try Databricks Customer Stories / Bupa Australia CUSTOMER STORY How Bupa Australia Unified Health Data and Accelerated Analytics 8x with Databricks 90% of business and customer data consolidated Onto one governed platform 2500+…
Problem
As Bupa pursued personalized, preventative care across its services, fragmented legacy platforms made it difficult to govern sensitive health data or deliver a single source of truth. Bupa grew through decades of acquisitions and each business unit had developed its own technology independently, so the same metric could exist in different tables and return a different answer.
…digital health. As the company pursued personalized care across these services, fragmented legacy platforms made it difficult to govern sensitive health data or deliver a single source of truth. By standardizing on the Databricks Data + AI Platform with Unity Catalog gover…
Solution
Bupa consolidated data, analytics and machine learning onto the Databricks Data + AI Platform with Unity Catalog governance, building the Bupa Data Platform (BDP) over a three-year program. BDP powers a governed customer 360 (a digital health twin), a personalization engine sourcing roughly 1,500 data features to power campaign decisioning across millions of customer touchpoints, and predictive health analytics where machine learning models identify patterns to inform personalized health plans that anticipate future needs - all operating within the boundaries of customer consent.
…ted records that once lived across disconnected systems. Personalization engine Bupa's personalization team sources roughly 1,500 data features directly from BDP and connects them to campaign management and decisioning tools, powering millions of customer touchpoints per year. Before the migration, the team was encumbered by legacy systems that limited th…
Implementation approach
Over a three-year program, the data team built the Bupa Data Platform (BDP), moving away from waterfall delivery to a rapid test-and-learn model in which engineers continuously built, validated and shipped, while a dedicated operations group kept it running as migration and decommissioning of legacy systems continued in parallel.
…ommissioning continued in parallel. Execution mattered as much as architecture. The team moved away from waterfall delivery to a rapid test-and-learn model in which engineers continuously built, validated, and shipped. Customer privacy and data governance come first Because BDP brings together sen…
Business value
Bupa consolidated more than 90% of business data onto a single governed platform, delivers data and analytics outcomes over 8x faster than 3 years ago, and has identified double-digit millions of dollars in opportunity from the transformation.
…olidating onto the Databricks Data + AI Platform with Unity Catalog governance, Bupa now holds more than 90% of all business data in a single governed environment and delivers data and analytics outcomes over 8x faster than 3 years ago. Today, more than 90% of all business data resides in BDP, creating a shared fou…
…r iteration, and greater experimentation across millions of annual touchpoints. Bupa has identified double-digit millions of dollars in opportunity from the transformation and expects further incremental growth as personalized offerings scale. “Our pe…
Industry
Healthcare
…ical capabilities the legacy systems could not support. Share this post Details Industry : Healthcare and Life Sciences Use Case : Analytics and Business Intelligence , Artificial Intelligence , Gove…
Technology
Unity Catalog, AI/BI, Genie
…ce , Governance and Security , Orchestration , Data + AI Platform Cloud : Azure Product : AI/BI , Unity Catalog Ready to get started? Try Databricks for free Talk to an expert Why Databricks…
AI capabilities
Predictive Analytics
…a complete customer history in one place and with the consent of its customers, Bupa layers machine learning models on top to identify patterns across a customer's past and current state. These models can surface emerging risks, such as indicators of prediabetes, an…
Deployment options
cloud
…ial Intelligence , Governance and Security , Orchestration , Data + AI Platform Cloud : Azure Product : AI/BI , Unity Catalog Ready to get started? Try Databricks for free T…
