Each colour maps a published value to the exact source passage used to support it. Only bounded excerpts are public; administrators can inspect the complete captured source.
Title
Haymarket Media uses AI to assign therapeutic categories based on content consumption for ad targeting
…ed AI capabilities intended to drive operational efficiency and revenue growth. Haymarket now uses AI to assign therapeutic categories based on content consumption—for instance, by inferring that a primary care physician who consumes dermatolo…
Description
Haymarket Media, a global B2B healthcare media company operating more than 30 brands, implemented Oracle Fusion Unity Data Platform to unify fragmented, duplicate audience records from a dozen data sources into a single identity graph. Beyond identity resolution, the platform embeds AI capabilities that Haymarket uses to assign therapeutic categories to users based on their content consumption -- for example, inferring that a primary care physician who reads dermatology content is a high-value target for dermatology advertisers. This AI-driven categorization increases personalization while reducing manual data work. Identified users increased by 60% in 10 months, and Haymarket can now score more than 450 topics across 30 sites and segment audiences at the individual level.
…ng email addresses and login credentials—into a single, accurate master record. Identified users increased by 60% in just 10 months, resulting in more personalized ad campaigns and greater monetization of those…
Company
Haymarket Media
…, allowing the company to execute campaigns more effectively. About the company Haymarket Media is a global, family-owned B2B media company founded in 1957. In the US, it operates more than 30 brands, primarily serving healthcare profes…
Country
United States
…ower targeted healthcare media campaigns and generate richer customer profiles. United States | Media and Entertainment “ We had a lot of data, but it was fragmented. The old customer data platform w…
Industry
Media & Entertainment
…ower targeted healthcare media campaigns and generate richer customer profiles. United States | Media and Entertainment “ We had a lot of data, but it was fragmented. The old customer data platform w…
Problem
Rapid digital growth left Haymarket managing fragmented, duplicate records across a dozen data sources, which hindered marketing segmentation and inflated user counts, since a single healthcare professional could appear multiple times under different email addresses.
…essionals and advertisers through a network of more than 30 specialized brands. Rapid digital growth left the company managing fragmented, duplicate records across a dozen data sources, which hindered marketing segmentation and inflated user counts. By implementing Oracle Fusion Unity Data Platform with support from Oracle Cons…
Solution
Haymarket implemented Oracle Fusion Unity Data Platform, with support from Oracle Consulting, to unify data within unique user records, merging multiple identifiers into a single master record, and embedded AI capabilities to assign therapeutic categories to users based on their content consumption.
…n data sources, which hindered marketing segmentation and inflated user counts. By implementing Oracle Fusion Unity Data Platform with support from Oracle Consulting, Haymarket unified its data within unique user records, enhanced visibility into user activity, and enabled more precise, targeted cam…
Business value
Identified users increased by 60% in just 10 months, resulting in more personalized ad campaigns and greater monetization; Haymarket can now score more than 450 topics across 30 sites and segment audiences at the individual level, while automation reduced manual data imports/exports and data errors.
…ng email addresses and login credentials—into a single, accurate master record. Identified users increased by 60% in just 10 months, resulting in more personalized ad campaigns and greater monetization of those campaigns. This unified foundation now operates at enterprise scale. Haymarket is able to…
AI capabilities
Recommendation & Personalization, Machine Learning
…ed AI capabilities intended to drive operational efficiency and revenue growth. Haymarket now uses AI to assign therapeutic categories based on content consumption—for instance, by inferring that a primary care physician who consumes dermatolo…
Technology
Oracle Fusion Unity Data Platform, Oracle Eloqua
…professionals and pharmaceutical advertisers. Learn more about Haymarket Media Products list Oracle Fusion Unity Data Platform Oracle Eloqua 2026 Oracle Privacy / Do Not Sell My Info Ad Choices Careers Subscribe to email…
Headline outcome
…ng email addresses and login credentials—into a single, accurate master record. Identified users increased by 60% in just 10 months, resulting in more personalized ad campaigns and greater monetization of those…
Use case type
Personalisation
…onsumes dermatology content as a high-value target for dermatology advertisers. This approach allows Haymarket to further increase personalization while reducing manual data work, allowing the company to execute campaigns more effectively. About the company…
