Each colour maps a published value to the exact source passage used to support it. Only bounded excerpts are public; administrators can inspect the complete captured source.
Title
Global fashion leader increases revenue with better data
…n Contact Us Try Databricks Customer Stories / Burberry Snowplow CUSTOMER STORY Global fashion leader increases revenue with better data 99% Reduction in latency for customer clickstream data 52x Increase in cookie d…
Description
Burberry combined the Databricks Data + AI Platform with Snowplow's Behavioral Data Platform to build a real-time AI-Ready Customer 360 from website clickstream data, replacing daily data batches. The platform runs 40 personalized machine learning models covering product recommendations, propensity scoring and customer lifetime value, cutting clickstream data latency by 99% and extending cookie duration 52x, letting in-store client advisors see customers' recent online behavior on mobile devices to deliver personalized service.
…nowplow CUSTOMER STORY Global fashion leader increases revenue with better data 99% Reduction in latency for customer clickstream data 52x Increase in cookie duration Burberry is a global luxury brand with a rich B…
…revenue with better data 99% Reduction in latency for customer clickstream data 52x Increase in cookie duration Burberry is a global luxury brand with a rich British heritage. The company has…
Company
Burberry
…rity and Trust Ready to get started? Get a Demo Login Contact Us Try Databricks Customer Stories / Burberry Snowplow CUSTOMER STORY Global fashion leader increases revenue with better data 99% Red…
Industry
Retail
…ile complying with GDPR and customer privacy standards. Share this post Details Industry : Marketing , Retail and Consumer Goods Cloud : AWS Product : Agent Bricks , Delta Lake Ready to get started? Try Datab…
Problem
Burberry's cloud-based data warehouse delivered the previous day's clickstream data anywhere between 2:00 and 7:00 PM GMT, too late to pass along to client advisors in stores worldwide. The warehouse also automatically pre-aggregated and sanitized the data, making it difficult to trust or validate details about customer visits, so simple questions about website activity often went unanswered.
…oud-based data warehouse — but wanted more precise control over data delivery. “With our data warehouse, we would receive the previous day’s data anywhere between 2:00 and 7:00 PM GMT,” recalled Benjamin Stephens, Senior Manager, Decision Analytics at Burberry. “…
Solution
Burberry implemented the Databricks Data + AI Platform together with Snowplow's Behavioral Data Platform to realize real-time AI-Ready Customer 360s from across digital touchpoints. Clickstream data flows into the Databricks Data + AI Platform, which contains 40 personalized models covering product recommendations, propensity scoring and lifetime value, instantly recalculating data before sending it to the company's action system. Burberry also switched to server-side cookies via Snowplow and used the dbt plug-in for Databricks to gather additional detail from referral sources, consent banners and server-side cookies for a refined marketing attribution model.
…-time AI-Ready Customer 360s from across their digital touchpoints. From there, the data travels into the Databricks Data + AI Platform, which contains 40 personalized models covering tasks such as product recommendations, propensity scoring and lifetime value. These models instantly recalculate the data before sending it to the company’s…
Business value
By reducing clickstream data latency by 99%, Databricks enables in-store client advisors to view opted-in customers' recent online browsing habits on mobile devices during the typical two- to six-hour webrooming window, allowing for tailored product recommendations. Server-side cookies extended cookie durations 52x, from 7 days to 12 months, improving marketing attribution while complying with GDPR and customer privacy standards.
…w does Databricks help Burberry client advisors deliver a NextGen CX in stores? By reducing clickstream data latency by 99% down toward five minutes, Databricks enables in-store client advisors to view opted-in customers’ recent online browsing habits on mobile devices during the typical two- to six-hour webrooming window, allowing for tailored product recommendations. How did Burberry improve marketing attribution and cookie tracking? Burberry im…
AI capabilities
Recommendation & Personalization, Predictive Analytics
…-time AI-Ready Customer 360s from across their digital touchpoints. From there, the data travels into the Databricks Data + AI Platform, which contains 40 personalized models covering tasks such as product recommendations, propensity scoring and lifetime value. These models instantly recalculate the data before sending it to the company’s…
Technology
Databricks Data + AI Platform, Delta Lake, Agent Bricks, Snowplow Behavioral Data Platform, dbt
…this post Details Industry : Marketing , Retail and Consumer Goods Cloud : AWS Product : Agent Bricks , Delta Lake Ready to get started? Try Databricks for free Learn more about our product Talk…
Deployment model
Cloud
…dards. Share this post Details Industry : Marketing , Retail and Consumer Goods Cloud : AWS Product : Agent Bricks , Delta Lake Ready to get started? Try Databricks for fr…
Deployment options
cloud
…dards. Share this post Details Industry : Marketing , Retail and Consumer Goods Cloud : AWS Product : Agent Bricks , Delta Lake Ready to get started? Try Databricks for fr…
Business functions
Marketing, Sales
…heir marketing activities and taxonomies. Using the dbt plug-in for Databricks, Burberry gathered additional detail from their referral sources, consent banners and server-side cookies. As a result, the company has migrated onto a rich and fully owned marketing fo…
Headline outcome
…nowplow CUSTOMER STORY Global fashion leader increases revenue with better data 99% Reduction in latency for customer clickstream data 52x Increase in cookie duration Burberry is a global luxury brand with a rich B…
Use case type
Personalisation
…-time AI-Ready Customer 360s from across their digital touchpoints. From there, the data travels into the Databricks Data + AI Platform, which contains 40 personalized models covering tasks such as product recommendations, propensity scoring and lifetime value. These models instantly recalculate the data before sending it to the company’s…
