Source proof for FunPlus gains new player insights to optimize gaming with Databricks

FunPlus gains new player insights to optimize gaming | Databricks Skip to main content Login Why Databricks Discover For App Develop…

…credential setups and data fragmentation hampered efficiency and accessibility. Migrating from Snowflake to the Databricks Data + AI Platform, FunPlus centralized data management and streamlined distribution via BI dashboards, empowering data-driven decisions, operational optimization, personalized gamin…

…s / FunPlus CUSTOMER STORY Optimizing online gaming with player personalization 40% Reduction in operational costs 20% Improved efficiency 48% Increase in productivity for data engineers FunPlus…

…ng online gaming with player personalization 40% Reduction in operational costs 20% Improved efficiency 48% Increase in productivity for data engineers FunPlus, a global gaming compan…

…ayer personalization 40% Reduction in operational costs 20% Improved efficiency 48% Increase in productivity for data engineers FunPlus, a global gaming company with millions of daily users, faced challenges…

…l costs 20% Improved efficiency 48% Increase in productivity for data engineers FunPlus, a global gaming company with millions of daily users, faced challenges with their legacy data warehouse, managing similar data sources, security and ETL issues that slowed data proces…

…layer experience, product retention rates and revenue.” Share this post Details Industry : Media & Entertainment Use Case : Analytics and Business Intelligence , Data Science , Data Warehousin…

…ke demanded significant manual intervention to ensure accuracy and consistency. FunPlus data practitioners had to create multiple access credentials, add partitions and write custom code to manage disparate data sources. Chen Chao, Data Platform Lead at FunPlus, explained, “Our data was everywhere,…

…cy data warehouse, Snowflake, couldn’t meet the company’s growing requirements. Data sources were diverse — spanning PostgreSQL, S3, MySQL, MongoDB and external APIs – creating integration issues that further complicated efficiency. For FunPlus, BI dashboards represented the most crucial use case but required t…

…lize data management, perform federated queries and enhance team collaboration. FunPlus uses Delta Lake to connect scattered data sources within a single platform for reliable storage and enhanced data management. Delta Lake’s data versioning and schema enforcement features enabled FunPlus to…

…ves into data and create detailed reports without relying on multiple systems.” Unity Catalog provided FunPlus with centralized metadata management and data lineage tracking, making it easy for teams to understand the source and structure of data tables…

…ole-based access controls that allow them to scale democratization confidently. For ML applications, FunPlus uses MLflow to empower data scientists with simple experimentation among different models. They can track performance metrics and deploy models into production, all withi…

…loy insights directly, impacting player engagement and retention. Additionally, FunPlus recently started using generative AI (GenAI) tools within Databricks such as AI/BI Genie and Streamlit to accelerate data-driven decision-making. AI/BI Genie is integrated into their BI visualization platform via an API, prov…

…everal key areas. Core to their ability to deliver value to the business is how Databricks has been instrumental in enhancing data engineering productivity — to the tune of a 48% improvement. With increased engineering velocity, they’ve seen the most impactful changes in…

…for manual data checks, improving overall decision-making speed and accuracy.” FunPlus estimates that BI-related processes are now 20% more efficient, and operational costs have been cut by 40%. Personalization has benefited from Databricks’ scalable data management and sta…

…personalized player experiences more effectively during special in-game events. With Databricks, FunPlus has achieved an API stability of 99.9%, enabling a seamless and engaging player experience. This reliability is critical in driving player retention and engagement, as use…

…reased revenue from in-game purchases. Using the ML capabilities on Databricks, FunPlus has built predictive models that offer valuable player insights. With efficient model management, training and deployment in a streamlined work…

…s Intelligence , Data Science , Data Warehousing , Data Engineering Cloud : AWS Product : AI/BI , Databricks SQL , Delta Lake , Lakeflow Jobs , Unity Catalog Ready to get started? Try Databricks for free Learn more about our product Talk…

…and Business Intelligence , Data Science , Data Warehousing , Data Engineering Cloud : AWS Product : AI/BI , Databricks SQL , Delta Lake , Lakeflow Jobs , Unity Catalog R…

…and Business Intelligence , Data Science , Data Warehousing , Data Engineering Cloud : AWS Product : AI/BI , Databricks SQL , Delta Lake , Lakeflow Jobs , Unity Catalog R…

…s / FunPlus CUSTOMER STORY Optimizing online gaming with player personalization 40% Reduction in operational costs 20% Improved efficiency 48% Increase in productivity for data engineers FunPlus…

…n has benefited from Databricks’ scalable data management and stable data APIs. FunPlus can deliver personalized player experiences more effectively during special in-game events. With Databricks, FunPlus has achieved an API stability of 99.9%, enabling a sea…