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Title
From data migration to AI innovation: AXA Switzerland's digital transformation journey with Google Cloud
…nsformation journey with Google Cloud Get started for free Google Cloud Results Query and processing times reduced by over 95%, from days to minutes or seconds The Smart Data projects were among the most profitable initiatives in AXA Switz…
Description
AXA Switzerland, the country's leading insurer serving over 40% of Swiss companies, migrated its data lake to Google Cloud in 2021 and built a cloud-native analytics foundation using BigQuery, Vertex AI, Cloud Run and Dialogflow. Query and processing times were reduced by over 95%, from days to minutes or seconds. The insurer uses generative AI as an assistant to human employees rather than for direct customer interaction, including natural language processing to translate and summarize complex documents such as court rulings and medical records -- cutting a task that took specialists 25 minutes down to seconds. Over 100 Google Cloud projects are now live in production across all business lines.
…digital innovator AXA Switzerland is the country's leading insurance provider, providing car, liability, health, life insurance, and pension solutions to over 40% of Swiss companies. Yet, in 2021, the organization found itself at a strategic inflection point: to…
…nd summarizing complex documents, including court rulings and medical records. "Our human specialists used to spend 25 minutes reading complex medical documents to extract key information," says Amit. "Now AI completes this in seconds with high accuracy, allowing our…
Company
AXA Switzerland
…relevant advice. That's what it means to be truly future-focused in insurance." AXA Switzerland is the country’s leading insurer. Its complete portfolio of solutions benefits both private and corporate custome…
Country
Switzerland
…rtners. The company's head office is located in Winterthur. Industry: Insurance Location: Switzerland Products: BigQuery , Vertex AI , Gemini , Cloud Run , Diagflow menu Overview So…
Region
Europe
…rtners. The company's head office is located in Winterthur. Industry: Insurance Location: Switzerland Products: BigQuery , Vertex AI , Gemini , Cloud Run , Diagflow menu Overview So…
Industry
Insurance
…ollaboration with partners. The company's head office is located in Winterthur. Industry: Insurance Location: Switzerland Products: BigQuery , Vertex AI , Gemini , Cloud Run , Dia…
Problem
AXA Switzerland's legacy infrastructure was becoming a barrier to innovation: complex queries could take an entire weekend, and siloed systems hampered cross-functional insights, while customer expectations continued to evolve, demanding personalized, responsive service across every touchpoint. Data structures were designed for reporting, not real-time decision making.
…n September 2023. "We had to leverage technology and become truly data-driven." The company's legacy infrastructure was becoming a barrier to innovation. Complex queries could take an entire weekend, and siloed systems hampered cross-functional insights. Meanwhile, customer expectations continued to evolve, demanding personalized, r…
…hrin Braunwarth Head of DTI (Data, Technology and Innovation), AXA Switzerland "Our data structures were designed for reporting, not real-time decision making," adds Amit Jain, Head of Artificial Intelligence and Data Innovation at AXA Swi…
Solution
AXA Switzerland migrated its existing data lake to Google Cloud in 2021, establishing a cloud-native analytics foundation using BigQuery for data processing and analytics, Vertex AI for machine learning workflows, Cloud Run for serverless application deployment, and Dialogflow for voice interfaces and chatbots. The company takes an assistant-first approach to generative AI, with AI tools augmenting human employees rather than directly engaging with customers, focusing on natural language processing to translate and summarize complex documents such as court rulings and medical records, plus automated triage to determine which claims require expert evaluation.
…es. It's a transformative difference." The technical architecture now includes: BigQuery for data processing and analytics Vertex AI for machine learning workflows Cloud Run for serverless application deployment Diagflow for voice interfaces and chatbots Kathrin notes how the new infrastructure allows for greater agility: "Cloud tra…
…igence and Data Innovation, AXA Switzerland The company's approach prioritizes: Assistant systems over direct customer interactions: AI tools augment human employees rather than directly engaging with customers, addressing concerns about hallucinations or inaccuracies. Internal framework for AI risk assessment: All AI initiatives undergo a thoroug…
Business value
Query and processing times were reduced by over 95%, from days to minutes or seconds. Smart Data initiatives generated a high double-digit million Swiss franc profit improvement and were among the most profitable initiatives in AXA Switzerland's history. Human specialists used to spend 25 minutes reading complex medical documents to extract key information; AI now completes this in seconds with high accuracy. Over 100 Google Cloud projects are now live in production across all business lines. By implementing a fraud detection ruleset, AXA Switzerland uncovered a 120,000 Swiss franc false claim involving intoxicated workers in its first week after deployment.
…nsformation journey with Google Cloud Get started for free Google Cloud Results Query and processing times reduced by over 95%, from days to minutes or seconds The Smart Data projects were among the most profitable initiatives in AXA Switz…
…ard Dolge, Chief Data and AI Officer, AXA Switzerland, notes. "A case in point: by implementing a simple, existing fraud detection ruleset, we uncovered a 120,000 Swiss franc false claim involving intoxicated workers—in its very first week after deployment." The cultural impact has been equally significant. The company reorganized its…
AI capabilities
Generative AI, Document Intelligence, Conversational AI, Predictive Analytics
…ssessment: All AI initiatives undergo a thorough evaluation of ethics and risk. Focus on natural language processing: AI systems assist with tasks such as translating and summarizing complex documents, including court rulings and medical records. "Our human specialists used to spend 25 minutes reading complex medical documen…
Technology
BigQuery, Vertex AI, Cloud Run, Dialogflow, Gemini
…es. It's a transformative difference." The technical architecture now includes: BigQuery for data processing and analytics Vertex AI for machine learning workflows Cloud Run for serverless application deployment Diagflow for voice interfaces and chatbots Kathrin notes how the new infrastructure allows for greater agility: "Cloud tra…
Implementation approach
The transformation happened in distinct phases: Cloud Migration and Data Foundation in 2021, when AXA Switzerland migrated its existing data lake to Google Cloud; Machine Learning and Deep Learning, building on the unified data foundation to optimize operations with voice bots and document analysis; and a current Generative AI Exploration phase, integrating generative AI capabilities while focusing on responsible use, governed by an internal framework requiring all AI initiatives to undergo evaluation of ethics and risk.
…ansformation happened in distinct phases: Cloud Migration and Data Foundation : In 2021, AXA Switzerland migrated its existing data lake to Google Cloud, establishing the foundation for all future innovation and implementing Smart Data use cases. Machine Learning and Deep Learning : Building on its unified data foundation, A…
Deployment model
Cloud
…es. It's a transformative difference." The technical architecture now includes: BigQuery for data processing and analytics Vertex AI for machine learning workflows Cloud Run for serverless application deployment Diagflow for voice interfaces and chatbots Kathrin notes how the new infrastructure allows for greater agility: "Cloud tra…
Deployment options
cloud
…es. It's a transformative difference." The technical architecture now includes: BigQuery for data processing and analytics Vertex AI for machine learning workflows Cloud Run for serverless application deployment Diagflow for voice interfaces and chatbots Kathrin notes how the new infrastructure allows for greater agility: "Cloud tra…
