{"slug":"ferrari-increases-custom-vehicle-configurations-20-with-amazon-bedrock-generative-ai","url":"https://findausecase.com/use-cases/ferrari-increases-custom-vehicle-configurations-20-with-amazon-bedrock-generative-ai","title":"Ferrari increases custom vehicle configurations 20% with Amazon Bedrock generative AI","description":"Ferrari used Amazon Bedrock to access and benchmark multiple foundation models, delivering a 20% increase in custom vehicle configurations and boosting productivity for over 1,000 technical users via a generative AI-powered knowledge base. Ferrari also built an AWS-enabled Car Configurator for immersive virtual vehicle configuration and achieved up to 60% faster simulations for customized models.","company":"Ferrari","industry":"Automotive","aiCapabilities":["Generative AI"],"technology":["Amazon Bedrock"],"deployment":"Public Cloud","problemStatement":"Ferrari sought to personalize vehicle purchases, elevate the fan experience, and increase productivity for internal teams by launching new generative AI-powered experiences for customers, dealers, and internal teams.","solutionApproach":"Ferrari used Amazon Bedrock to access and benchmark multiple foundation models, powering a generative AI-powered knowledge base for technical teams, data-driven individualized vehicle configuration recommendations, and an AWS-enabled Car Configurator that brings an immersive virtual configuration experience to the web.","businessValue":"The solution delivered a 20% increase in custom vehicle configurations and boosted productivity for over 1,000 technical users via the generative AI-powered knowledge base, along with up to 60% faster simulations for customized models.","evidence":{"band":"high"},"sourceUrl":"https://aws.amazon.com/ai/generative-ai/customers/ferrari","dates":{"publishedAt":"2026-08-17T00:14:17.006Z","publishedAtSource":"ledger","updatedAt":"2026-08-17T00:14:17.006Z"},"license":"Open for reading and citing with a link to https://findausecase.com/use-cases/ferrari-increases-custom-vehicle-configurations-20-with-amazon-bedrock-generative-ai. Bulk republication requires permission."}