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Title
European automotive marketer uses AI to target engaged customers and lifts open rates 50%
…t Help Sign Out Automotive marketer improves campaign performance across Europe Automotive marketer reports 50% higher email open rates and 230% more lead submissions using Oracle Unity, Oracle Marketing, and AI. Europe | Automotive About the regional automotive marketing organization The or…
Description
A regional automotive marketing organization covering more than 30 European countries used Oracle Unity and Oracle Marketing with AI to identify which email messages and digital touchpoints are likely to engage customers based on profile and behavior. The organization runs more than 120 always-on automated campaigns, seeing a 50% increase in email open rates, a 230% increase in lead submissions, and a 5% increase in order uptake.
…nd AI. Europe | Automotive About the regional automotive marketing organization The organization oversees marketing strategy for an automotive brand across more than 30 countries and supports campaigns for new-vehicle buyers and existing owners. Business problem: Separate systems slowed regional marketing Marketing teams in…
…vice interactions, and loyalty signals, then apply those insights to campaigns. AI helps identify which email messages or digital touchpoints are likely to engage customers based on their profiles and behavior. Oracle Marketing helps activate those insights through optimized send times, ta…
…nd times, tailored content, and automated journeys across multiple touchpoints. As a result, the organization runs more than 120 fully automated, always-on campaigns across European markets. Teams also saw a 50% increase in email open rates and a 230% increase in lead s…
…uns more than 120 fully automated, always-on campaigns across European markets. Teams also saw a 50% increase in email open rates and a 230% increase in lead submissions, contributing to a 5% increase in order uptake across participating markets. The business is also using Oracle Unity to activate first-party data for paid c…
Company
Undisclosed European automotive marketing organization
…d submissions using Oracle Unity, Oracle Marketing, and AI. Europe | Automotive About the regional automotive marketing organization The organization oversees marketing strategy for an automotive brand across mor…
Industry
Automotive
…es and 230% more lead submissions using Oracle Unity, Oracle Marketing, and AI. Europe | Automotive About the regional automotive marketing organization The organization oversees…
Problem
Marketing teams in each market often ran separate campaigns and used separate data systems; with limited insight into what other regions were doing, teams faced inconsistent messaging, duplicated effort, and slower rollout of promotions and lead programs.
…d existing owners. Business problem: Separate systems slowed regional marketing Marketing teams in each market often ran separate campaigns and used separate data systems. With limited insight into what other regions were doing, teams faced inconsistent messaging, duplicated effort, and slower rollout of promotions and lead programs. The regional marketing organization also wanted to reach customers more directl…
Solution
The organization selected Oracle Marketing to standardize its campaign platform across Europe and design always-on journeys, and integrated Oracle Unity to bring customer data together across channels, markets, and lifecycle stages. Teams build segments based on actual customer behavior, including past vehicle purchases, service interactions, and loyalty signals; AI helps identify which email messages or digital touchpoints are likely to engage customers based on their profiles and behavior, and Oracle Marketing activates those insights through optimized send times, tailored content, and automated journeys.
…across Europe. Solution and results: Customer data supports always-on campaigns Management and technical staff selected Oracle Marketing to standardize its campaign platform across Europe and design always-on journeys. It also integrated Oracle Unity to bring customer data together across channels, markets, and lifecycle stages. With Oracle Unity, marketers gained more transparency into campaign performance…
…nsparency into campaign performance, audience behavior, and market comparisons. Teams can build segments based on actual customer behavior, including past vehicle purchases, service interactions, and loyalty signals, then apply those insights to campaigns. AI helps identify which email messages or digital touchpoints are likely to eng…
…vice interactions, and loyalty signals, then apply those insights to campaigns. AI helps identify which email messages or digital touchpoints are likely to engage customers based on their profiles and behavior. Oracle Marketing helps activate those insights through optimized send times, ta…
…ouchpoints are likely to engage customers based on their profiles and behavior. Oracle Marketing helps activate those insights through optimized send times, tailored content, and automated journeys across multiple touchpoints. As a result, the organization runs more than 120 fully automated, always-on cam…
Business value
The organization runs more than 120 fully automated, always-on campaigns across European markets, saw a 50% increase in email open rates, a 230% increase in lead submissions, a 5% increase in order uptake, and a 0.55% to 18.37% increase in car-configurator step-conversion rates, while activating more than 331,000 first-party profiles for retargeting.
…nd times, tailored content, and automated journeys across multiple touchpoints. As a result, the organization runs more than 120 fully automated, always-on campaigns across European markets. Teams also saw a 50% increase in email open rates and a 230% increase in lead submissions, contributing to a 5% increase in order uptake across participating markets. The business is also using Oracle Unity to activate first-party data for paid channels, including more than 331,000 first-party profiles for retargeting. It also reports a 0.55% to 18.37% increases in car-configurator step-conversion rates. Products list Oracle Fusion Unity Data Platform Oracle Fusion Cloud Marketing 2…
Headline outcome
…uns more than 120 fully automated, always-on campaigns across European markets. Teams also saw a 50% increase in email open rates and a 230% increase in lead submissions, contributing to a 5% increase in order uptake across participating markets. The business is also using Oracle Unity to activate first-party data for paid c…
Use case type
Personalisation
…nsparency into campaign performance, audience behavior, and market comparisons. Teams can build segments based on actual customer behavior, including past vehicle purchases, service interactions, and loyalty signals, then apply those insights to campaigns. AI helps identify which email messages or digital touchpoints are likely to eng…
Business functions
Marketing
…across Europe. Solution and results: Customer data supports always-on campaigns Management and technical staff selected Oracle Marketing to standardize its campaign platform across Europe and design always-on journeys. It also integrated Oracle Unity to bring customer data together across channels…
AI capabilities
Predictive Analytics, Recommendation & Personalization
…vice interactions, and loyalty signals, then apply those insights to campaigns. AI helps identify which email messages or digital touchpoints are likely to engage customers based on their profiles and behavior. Oracle Marketing helps activate those insights through optimized send times, ta…
Technology
Oracle Fusion Cloud Marketing, Oracle Fusion Unity Data Platform
…reports a 0.55% to 18.37% increases in car-configurator step-conversion rates. Products list Oracle Fusion Unity Data Platform Oracle Fusion Cloud Marketing 2026 Oracle Privacy / Do Not Sell My Info Ad Choices Careers Subscribe to email…
Deployment model
Cloud
…reports a 0.55% to 18.37% increases in car-configurator step-conversion rates. Products list Oracle Fusion Unity Data Platform Oracle Fusion Cloud Marketing 2026 Oracle Privacy / Do Not Sell My Info Ad Choices Careers Subscribe to email…
Deployment options
cloud
…reports a 0.55% to 18.37% increases in car-configurator step-conversion rates. Products list Oracle Fusion Unity Data Platform Oracle Fusion Cloud Marketing 2026 Oracle Privacy / Do Not Sell My Info Ad Choices Careers Subscribe to email…
