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Title

esure Personalizes Customer Experience Using Machine Learning on AWS

quote · high
…tion with expert guidance and packaged solutions AWS Solutions Customer Stories esure Personalizes Customer Experience Using Machine Learning on AWS Insurance provider esure Group has transformed its customer experience and incr…

Description

UK insurer esure Group built a cloud-native platform on AWS using Amazon Connect and machine learning models to generate personalized insurance quotes and detect fraud, improving suspected fraud detection to 60% of incidents identified, up from 40% with its previous IT environment.

derived · high
…. Solution | Chatbots, Instant Quotes, and 80% Online Service Queries Using AWS esure built its cloud-native platform on AWS. The company can now easily and quickly integrate with third-party applications…
…now makes accurate and fast decisions on whether a claim is legitimate or not. It now detects 60 percent of false positive and negative fraud incidents, up from 40 percent with its previous IT environment. esure has been able to innovate faster and help its customers by leveraging Con…

Company

esure Group

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…cent of suspected fraud attempts compared to 40 percent previously. About esure esure Group is a UK-based insurance company that provides car, home, and travel cover. It was founded in 2000 and operates mostly through price comparison websites. I…

Country

United Kingdom

classification · high
…cent of suspected fraud attempts compared to 40 percent previously. About esure esure Group is a UK-based insurance company that provides car, home, and travel cover. It was founded in 2000 and operates mostly through price comparison websites. I…

Industry

Insurance

classification · high
…er Stories esure Personalizes Customer Experience Using Machine Learning on AWS Insurance provider esure Group has transformed its customer experience and increased innovation by building a cloud-native platform on AWS. esure Group provides car, home, and travel cover to around 2.3 million customer…

Problem

esure’s previous on-premises infrastructure limited its ability to get the insights it needed from data to offer competitive pricing and a personalized customer experience.

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…rers must also monitor transactions for insurance fraud and unwarranted claims. esure’s previous on-premises infrastructure limited its ability to get the insights it needed from data to offer competitive pricing and a personalized customer experience. It wanted greater ability to quickly respond to changes in the market with prod…

Solution

esure built its cloud-native platform on AWS, using Connect Customer for its contact center and Amazon S3 for data storage and analysis, with predictive ML models processing millions of data points every second to generate tailor-made insurance quotes.

derived · high
…. Solution | Chatbots, Instant Quotes, and 80% Online Service Queries Using AWS esure built its cloud-native platform on AWS. The company can now easily and quickly integrate with third-party applications…
…st efficiency needed to succeed in the price-sensitive online insurance market. The company uses Amazon Connect Customer for its call center and Amazon S3 for storage and data analysis. Today, esure can launch products in months rather than years, while also reduci…
…gerock, Iovation, and Braze—to create interactions that build customer loyalty. With predictive data models that process millions of data points every second on AWS, esure can generate tailor-made insurance quotes. The business also applies ML to enhance insights into insurance risk to better…

Business value

esure now detects 60 percent of suspected fraud incidents, up from 40 percent previously, can launch new products in months rather than years, and has reduced its overall IT costs.

derived · high
…now makes accurate and fast decisions on whether a claim is legitimate or not. It now detects 60 percent of false positive and negative fraud incidents, up from 40 percent with its previous IT environment. esure has been able to innovate faster and help its customers by leveraging Con…
…nnect Customer for its call center and Amazon S3 for storage and data analysis. Today, esure can launch products in months rather than years, while also reducing operational costs. Overview esure Group is a UK-based insurance firm on a mission to “fix insuranc…
…using its public APIs. Along with improving customer experience and innovation, esure has reduced its overall IT costs. This gets passed on to keeping prices down for consumers—a key competitive adva…

AI capabilities

Recommendation & Personalization, Fraud & Anomaly Detection, Conversational AI

classification · medium
…ew ways for customers to receive assistance with policies and claims, including ML chatbots and sending messages directly to agents, instead of waiting in queues to speak…
…redictive data models that process millions of data points every second on AWS, esure can generate tailor-made insurance quotes. The business also applies ML to enhance insights into insurance risk to better…
…ta points every second on AWS, esure can generate tailor-made insurance quotes. The business also applies ML to enhance insights into insurance risk to better detect fraud—identifying 60 percent of suspected fraud attempts compared to 40 percent previ…

Technology

Amazon Connect Customer, Amazon S3, Amazon EKS

classification · high
…r Martin-Simon Chief Customer Officer, esure Group AWS Services Used Amazon EKS Amazon EKS is a managed Kubernetes service to run Kubernetes in the AWS cloud and on-premises data centers. Learn more » Amazon Connect Customer Accelerate innovation at lower cost with A…
…e to run Kubernetes in the AWS cloud and on-premises data centers. Learn more » Amazon Connect Customer Accelerate innovation at lower cost with Amazon Connect Customer, an AI-native contact center from AWS. Learn more Amazon S3 Amazon Simple Storage Service (Amazon S3) is an object sto…
…on Connect Customer, an AI-native contact center from AWS. Learn more Amazon S3 Amazon Simple Storage Service (Amazon S3) is an object storage service offering industry-leading scalability, data availability, security, and performance. Learn more » Get Started Organizations of all sizes across all industries are t…

Deployment model

cloud

classification · high
…. Solution | Chatbots, Instant Quotes, and 80% Online Service Queries Using AWS esure built its cloud-native platform on AWS. The company can now easily and quickly integrate with third-party applications…

Deployment options

cloud

classification · high
…. Solution | Chatbots, Instant Quotes, and 80% Online Service Queries Using AWS esure built its cloud-native platform on AWS. The company can now easily and quickly integrate with third-party applications…

Headline outcome

derived · high
…now makes accurate and fast decisions on whether a claim is legitimate or not. It now detects 60 percent of false positive and negative fraud incidents, up from 40 percent with its previous IT environment. esure has been able to innovate faster and help its customers by leveraging Con…

Use case type

Personalisation

classification · medium
…redictive data models that process millions of data points every second on AWS, esure can generate tailor-made insurance quotes. The business also applies ML to enhance insights into insurance risk to better…
Capture details
Captured
29 Sept 2026, 07:03 UTC
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fetch-strip@1
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334f3a18b2d2033a1b597a864318ef10c0f88c38ce608a01b3b8cf6a90a31cc2