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Title
Capillary uses machine learning to boost customer lifetime value with personalized marketing
…tact Us Try Databricks Customer Stories / Capillary Technologies CUSTOMER STORY Boosting customer engagement through personalization 600% Increase in marketing campaign conversion rates 35% Reduction in compute a…
Description
Capillary Technologies, a loyalty and marketing platform serving brands like Shell and Levi's across 400+ brands and 450 million customers, built an ML workflow with MLflow on the Databricks Data + AI Platform to power personalized, data-driven marketing and loyalty campaigns from over 13 billion customer transaction records. Using Capillary's targeting algorithm on Databricks, campaign conversion rates increased by 600%, and the ability to target and retain customers improved from 1-5% to 200-400%, while compute and infrastructure costs dropped 35%.
…proved our ability to target and retain old customers from 1%–5% to 200%–400%.” Using Capillary’s algorithm on Databricks Data + AI Platform, the conversion rate of the campaign increased by 600%. Looking ahead, Capillary’s client onboarding keeps growing every year and they…
…gies. “This means we are able to get new models to production faster, which has improved our ability to target and retain old customers from 1%–5% to 200%–400%.” Using Capillary’s algorithm on Databricks Data + AI Platform, the conversion r…
Company
Capillary Technologies
…rity and Trust Ready to get started? Get a Demo Login Contact Us Try Databricks Customer Stories / Capillary Technologies CUSTOMER STORY Boosting customer engagement through personalization 600% Increa…
Industry
Media & Entertainment
…loop on customer acquisition, engagement and retention. Share this post Details Industry : Media & Entertainment Use Case : Data Science , Data Warehousing , Data Engineering Cloud : AWS Produ…
Deployment model
Cloud
…a & Entertainment Use Case : Data Science , Data Warehousing , Data Engineering Cloud : AWS Product : Databricks SQL , Delta Lake , Agent Bricks Why Databricks Discover Fo…
Problem
With over 13 billion customer records to analyze, Capillary's legacy infrastructure buckled under the weight of their clients' data sets, slowing performance and creating operational overhead.
…e them back to purchase through data-driven loyalty and marketing programs. But with over 13 billion customer records to analyze, Capillary’s legacy infrastructure buckled under the weight of their clients’ data sets — slowing performance and creating operational overhead. With the Databricks Data + AI Platform, Capillary is now able to process and an…
Solution
Capillary adopted the Databricks Data + AI Platform lakehouse to process and analyze all client data quickly and cost-effectively, streamlining cluster management and building performant data pipelines, and used MLflow to build an ML workflow powering its personalized, data-driven loyalty and marketing campaign targeting algorithm.
…ance and creating operational overhead. With the Databricks Data + AI Platform, Capillary is now able to process and analyze all their clients’ data quickly and cost-effectively. With data no longer a blocker, they can build pipelines that quickly serve acti…
Technology
Databricks SQL, Delta Lake, Agent Bricks
…nment Use Case : Data Science , Data Warehousing , Data Engineering Cloud : AWS Product : Databricks SQL , Delta Lake , Agent Bricks Why Databricks Discover For App Developers For Executives For Startups Lakehous…
Use case type
Personalisation
…tact Us Try Databricks Customer Stories / Capillary Technologies CUSTOMER STORY Boosting customer engagement through personalization 600% Increase in marketing campaign conversion rates 35% Reduction in compute a…
Headline outcome
…proved our ability to target and retain old customers from 1%–5% to 200%–400%.” Using Capillary’s algorithm on Databricks Data + AI Platform, the conversion rate of the campaign increased by 600%. Looking ahead, Capillary’s client onboarding keeps growing every year and they…
Business value
Using Capillary's algorithm on Databricks, marketing campaign conversion rates increased 600%, the ability to target and retain customers improved from 1%-5% to 200%-400%, inference queries dropped from 150 to 115 seconds cutting compute and infrastructure costs by 35%, and MLflow saved 180 hours of MLOps overhead.
…spective, the automation and sheer performance of the lakehouse allowed them to reduce inference queries from 150 seconds to 115 seconds — reducing customer resource usage and costs by 35%. The ML workflow was also optimized for speed. “With MLflow, we have been able t…
…d for speed. “With MLflow, we have been able to build an ML workflow with ease, saving us 180 hours of MLOps overhead,” said Saurabh Kumar, Director of Engineering at Capillary Technologies. “This…
AI capabilities
Recommendation & Personalization, Predictive Analytics
…proved our ability to target and retain old customers from 1%–5% to 200%–400%.” Using Capillary’s algorithm on Databricks Data + AI Platform, the conversion rate of the campaign increased by 600%. Looking ahead, Capillary’s client onboarding keeps growing every year and they…
Deployment options
cloud
…a & Entertainment Use Case : Data Science , Data Warehousing , Data Engineering Cloud : AWS Product : Databricks SQL , Delta Lake , Agent Bricks Why Databricks Discover Fo…
