← Back to Bundesliga builds Captain, an agentic AI companion for fans, on Amazon Bedrock

Source proof for Bundesliga builds Captain, an agentic AI companion for fans, on Amazon Bedrock

Source-bound proof

Verified source excerpts for every supported field

Each colour maps a published value to the exact source passage used to support it. Only bounded excerpts are public; administrators can inspect the complete captured source.

11 fields supported

Title

Bundesliga builds Captain, an agentic AI companion for fans, on Amazon Bedrock

derived · high
…s most fans would never find on their own. That’s why Bundesliga built Captain. Captain is an agentic AI companion built by Bundesliga Media and embedded inside the official Bundesliga app . It’s a single conversational interface for everything a football fan needs, f…
…Captain, is infusing live match experiences with personalized fan intelligence. Embedded in the official Bundesliga app and built on AWS data and AI services, including Amazon Bedrock, S3 Tables, and Athena, Captain uses a multi-agent architecture to answer fan questions in natural lan…

Description

Bundesliga Media built Captain, an AI companion embedded in the official Bundesliga app that answers fan questions via text-to-SQL over match data and runs research agents that surface personalised insights as events happen. A model-routing layer sends about 45% of questions to Amazon Nova Pro and the rest to Claude Sonnet 4; the AWS blog reports a 35% reduction in chat assistant service costs with the same answer accuracy.

derived · high
…Claude Sonnet 4 by Anthropic in Amazon Bedrock for higher reasoning capability. Roughly 45% of fan questions qualify for the more economical Nova Pro path. A prompt builder then assembles a tailored prompt for the selected model, inclu…
…raightforward questions to Amazon Nova Pro for its cost and latency advantages, while medium and complex questions are handled by Claude Sonnet 4 by Anthropic in Amazon Bedrock for higher reasoning capability. Roughly 45% of fan questions qualify for the more economical Nova Pro path. A p…
…only the database schema tables needed for the question’s type and complexity. This dynamic approach delivered a 35% reduction in chat assistant service costs while maintaining the same answer accuracy. Although the chat-based service answers questions fans ask, Captain’s research…

Company

Bundesliga

quote · high
…s most fans would never find on their own. That’s why Bundesliga built Captain. Captain is an agentic AI companion built by Bundesliga Media and embedded inside the official Bundesliga app . It’s a single conversational…

Industry

Media & Entertainment

classification · high
…ion built by Bundesliga Media and embedded inside the official Bundesliga app . It’s a single conversational interface for everything a football fan needs, from live stats and historical trivia to tactical analysis and video highlight…

Problem

Bundesliga wanted to give fans a single conversational interface for live stats, historical trivia, tactical analysis and video highlights, and to surface insights that fans would never find on their own or didn't know to ask for.

derived · high
…ion built by Bundesliga Media and embedded inside the official Bundesliga app . It’s a single conversational interface for everything a football fan needs, from live stats and historical trivia to tactical analysis and video highlights. But Captain doesn’t wait to be asked. It continuously analyzes milestone moment…
…dn’t just outscore the legends of 1971–1972, they also conceded 11 fewer goals. These are insights most fans would never find on their own. That’s why Bundesliga built Captain. Captain is an agentic AI companion built b…

Solution

Bundesliga Media built Captain, an agentic AI companion embedded in the official Bundesliga app. A chat service uses a text-to-SQL workflow in which an LLM converts a fan's question into a database query that Amazon Athena runs against statistical data stored in Amazon S3 Tables, and a second LLM call turns the results into a natural-language answer. A model routing layer classifies each question and sends straightforward ones to Amazon Nova Pro and medium and complex ones to Claude Sonnet 4 in Amazon Bedrock. A research service built on the Strands Agents SDK with Amazon Bedrock triggers agents on events such as goals to surface personalized insights, and Amazon Bedrock Guardrails screen inputs and check that outputs are grounded.

derived · high
…ore most in the final 15 minutes?”, the service employs a text-to-SQL workflow: a large language model (LLM) converts the question into a structured database query, Amazon Athena executes it against Bundesliga’s statistical data stored in Amazon S3 Tables , and a second LLM call turns the raw query results into a conversational, natu…
…’s ability to reason over statistics and decades of historical context at once. The research service is built as an autonomous agentic loop using the Strands Agents SDK with Amazon Bedrock , designed to run on Amazon Bedrock AgentCore for production-scale execution. W…
…receive a polite refusal. Output grounding – After the AI generates a response, a second guardrail checks that the answer is factually grounded in the retrieved data and relevant to the question. This reduces the risk of hallucinated or off-topic answers. Conclusion Bundesli…

Business value

Roughly 45% of fan questions qualify for the more economical Nova Pro path, and this dynamic approach delivered a 35% reduction in chat assistant service costs while maintaining the same answer accuracy.

derived · high
…Claude Sonnet 4 by Anthropic in Amazon Bedrock for higher reasoning capability. Roughly 45% of fan questions qualify for the more economical Nova Pro path. A prompt builder then assembles a tailored prompt for the selected model, inclu…
…only the database schema tables needed for the question’s type and complexity. This dynamic approach delivered a 35% reduction in chat assistant service costs while maintaining the same answer accuracy. Although the chat-based service answers questions fans ask, Captain’s research…

AI capabilities

Agentic AI, Conversational AI, Generative AI

classification · high
…t on AWS data and AI services, including Amazon Bedrock, S3 Tables, and Athena, Captain uses a multi-agent architecture to answer fan questions in natural language and proactively surfaces and delivers insights to fans during matches in real t…

Technology

Amazon Bedrock, Amazon Nova Pro, Claude Sonnet 4, Amazon Athena, Amazon S3 Tables

classification · high
…using Amazon Nova 2 Lite . Based on this classification, a model routing layer directs straightforward questions to Amazon Nova Pro for its cost and latency advantages, while medium and complex questions are handled by Claude Sonnet 4 by Anthropic in Amazon Bedrock for higher reasoning capability. Roughly 45% of fan questions qualify for the m…
…ge language model (LLM) converts the question into a structured database query, Amazon Athena executes it against Bundesliga’s statistical data stored in Amazon S3 Tables , and a second LLM call turns the raw query results into a conversational, natu…

Headline outcome

derived · high
…only the database schema tables needed for the question’s type and complexity. This dynamic approach delivered a 35% reduction in chat assistant service costs while maintaining the same answer accuracy. Although the chat-based service answers questions fans ask, Captain’s research…

Use case type

Conversational assistant

classification · medium
…Stats agent in Captain’s chat assistant How the Bundesliga chat-based app works At the heart of Captain lies the chat-based service, which transforms natural language fan questions into data-driven answers in real time. When a fan asks a question like “Which teams score most in the final 15 minutes…
Capture details
Captured
11 Oct 2026, 06:03 UTC
Extractor
fetch-strip@1
Snapshot hash
a13abeac72949b82d4c829e34a2f0f2b9b94d5046646466d2eb9bdd8eea1fca7