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Title
Building a smarter bank through digital customer experiences
…ontact Us Try Databricks Customer Stories / Siam Commercial Bank CUSTOMER STORY Building a smarter bank through digital customer experiences 2x Increase in new digital loans 62% Faster ML lifecycle ฿30M/yr THB lower oper…
Description
Siam Commercial Bank, one of Thailand's largest banks with over 17 million customers, migrated to the Databricks Data + AI Platform with Delta Lake, Unity Catalog and MLflow to power instant digital loan approvals and personalized product recommendations, replacing a fragmented SAS/Teradata setup. This delivered a 2x increase in new digital loans, 62% faster ML deployment lifecycle, and 30 million THB/year in lower operational costs.
…ience on all channels. Overly complex data lake holds back the shift to digital Siam Commercial Bank (SCB) is one of the largest banks in Thailand (and was the first bank in the country), with over 17 million customers and over 3 trillion THB in assets. With a massive shift toward digital behavior among consumers — and with Thailan…
…he lakehouse, SCB is gaining value from nearly every component of the platform. It relies on Delta Lake as the single source of truth for all its data. Unified governance is established over all its data and AI assets through the use of Unity Catalog. The ML team relies on MLflow to improve operational efficiencies in managing experiments, versions and deployments. And with a complete view into its customers, analysts are able to rely on Datab…
…ank CUSTOMER STORY Building a smarter bank through digital customer experiences 2x Increase in new digital loans 62% Faster ML lifecycle ฿30M/yr THB lower operational costs Digital adoption in…
…rter bank through digital customer experiences 2x Increase in new digital loans 62% Faster ML lifecycle ฿30M/yr THB lower operational costs Digital adoption in banking has soared in r…
…l customer experiences 2x Increase in new digital loans 62% Faster ML lifecycle ฿30M/yr THB lower operational costs Digital adoption in banking has soared in recent years as consumers seek effort…
Company
Siam Commercial Bank
…rity and Trust Ready to get started? Get a Demo Login Contact Us Try Databricks Customer Stories / Siam Commercial Bank CUSTOMER STORY Building a smarter bank through digital customer experiences 2x…
Country
Thailand
…ience on all channels. Overly complex data lake holds back the shift to digital Siam Commercial Bank (SCB) is one of the largest banks in Thailand (and was the first bank in the country), with over 17 million customers and ove…
Industry
Financial Services
…And it wouldn’t have been possible without Databricks.” Share this post Details Industry : Financial Services Cloud : Azure Product : Databricks SQL , Unity Catalog Ready to get started? Tr…
Problem
SCB's outdated technology infrastructure was too complicated to handle the massive influx of data effectively, slowing customer-centric innovation. Its cloud data lake was too complex to maintain and couldn't handle the large scale of data needed to support ML workloads, and onboarding new data scientists took two to three months.
…stay ahead of these trends for its millions of customers in Thailand. However, the bank’s outdated technology infrastructure was too complicated to handle the massive influx of data effectively, slowing customer-centric innovation. SCB realized it needed to modernize its data architecture to achieve its long-…
…ue for its customers, but was encountering roadblocks with its cloud data lake. It was too complex to maintain and couldn’t handle the large scale of data needed to support ML workloads. The complexity also made it harder to onboard new data scientists, with the process taking two to three months for them to start being productive with the data. Compounding this was the fact that some teams were using different tools and pl…
Solution
Now, SCB can offer instant loan approvals based on predictive analytics: for high-risk customers, it has a digital system in place to determine risk level and the best collection strategies for each individual; for current bank customers, it can use existing data to predict whether they qualify without the customer submitting any docs. SCB has also tapped into AI and ML to offer more personalized recommendations on investment strategies and new banking products based on customers' behavior.
…erything in paper form for manual evaluation — a process that could take weeks. Now, SCB can offer instant loan approvals based on predictive analytics: For high-risk customers, it has a digital system in place to determine risk level and the best collection strategies for each individual; for current bank customers, it can use existing data to predict whether they qualify without the customer submitting any docs. In addition to the improved loan process, SCB has also tapped into AI and ML to…
…out the customer submitting any docs. In addition to the improved loan process, SCB has also tapped into AI and ML to offer more personalized recommendations on investment strategies and new banking products based on customers’ behavior and how likely they are to engage and convert. Now, SCB can realize its vision…
Technology
Delta Lake, Unity Catalog, MLflow, Databricks SQL, Lakeflow Jobs
…he lakehouse, SCB is gaining value from nearly every component of the platform. It relies on Delta Lake as the single source of truth for all its data. Unified governance is established over all its data and AI assets through the use of Unity Catalog. The ML team relies on MLflow to improve operational efficiencies in managing experiments, versions and deployments. And with a complete view into its customers, analysts are able to rely on Datab…
…riments, versions and deployments. And with a complete view into its customers, analysts are able to rely on Databricks SQL to run queries and deliver visualizations to Power BI that impact decision-making. Finally, SCB has also adopted Databricks Lakeflow…
…es and deliver visualizations to Power BI that impact decision-making. Finally, SCB has also adopted Databricks Lakeflow Jobs to more effectively manage production workflows and reduce bottlenecks. “Databricks Data + AI Platform has helped us remove the friction of using data…
Deployment model
Azure
…ible without Databricks.” Share this post Details Industry : Financial Services Cloud : Azure Product : Databricks SQL , Unity Catalog Ready to get started? Try Databricks f…
Deployment options
cloud
…ible without Databricks.” Share this post Details Industry : Financial Services Cloud : Azure Product : Databricks SQL , Unity Catalog Ready to get started? Try Databricks f…
AI capabilities
Predictive Analytics, Recommendation & Personalization
…erything in paper form for manual evaluation — a process that could take weeks. Now, SCB can offer instant loan approvals based on predictive analytics: For high-risk customers, it has a digital system in place to determine risk le…
…out the customer submitting any docs. In addition to the improved loan process, SCB has also tapped into AI and ML to offer more personalized recommendations on investment strategies and new banking products based on customers’ behavior and how likely they are to engage and convert. Now, SCB can realize its vision…
Headline outcome
…was able to achieve this thanks to the Databricks Data + AI Platform. In fact, after migrating to the lakehouse, SCB was able to meet its ML requirements, deploying models 62% faster than before. Data unification is also a big factor here, as the team can now onboard new dat…
Use case type
Decision support
…erything in paper form for manual evaluation — a process that could take weeks. Now, SCB can offer instant loan approvals based on predictive analytics: For high-risk customers, it has a digital system in place to determine risk le…
