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Building a clean energy future with natural language analytics
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Description
Williams, a large-scale natural gas infrastructure operator, deployed Databricks AI/BI Genie to give commercial, regulatory, accounting and technical staff natural-language, self-serve access to analytics. The team flattened 27 disparate tables into SQL models that Genie Spaces reason over, encoding internal acronyms and business logic into Genie's instructions, powered by Databricks Unity Catalog. A data request that previously took an analyst five days now completes in seconds with validated accuracy, and the weekly backlog of data requests dropped from up to ten to one or two, freeing analysts for predictive modeling and enterprise projects.
…data requests 100+ Employees empowered with near-instant, self-serve analytics Williams, a premier provider of large-scale natural gas infrastructure across North America, connects the continent’s growing supply with surging global demand for reliable, cleaner energy. With more than 30,000 miles of pipelines, 6,000 employees, and over 962 commerc…
…built for core domains like contracts, billing, allocations, and geolocation. “We flattened out 27 different tables into large SQL models that Databricks AI/BI Genie could reason over, bringing together all our internal acronyms and business logic,” says Irma. Business concepts were codified into Genie’s instructions, ensuring…
…BI Genie’s natural language querying, data requests now take seconds, not days. Transforming a data request that once took an analyst five days—covering 25 different attributes—Databricks AI/BI Genie completed in only seconds, with validated accuracy. End-users can now work directly with Genie Spaces, asking sophisticated questio…
…loying Databricks AI/BI Genie, Williams has experienced transformative impacts. The backlog of data requests dropped from up to ten a week to just one or two, freeing analysts for higher-value initiatives like predictive modeling and enterprise projects. “Our ability to respond to regulatory agencies, executives, and customers alike…
Company
Williams
…data requests 100+ Employees empowered with near-instant, self-serve analytics Williams, a premier provider of large-scale natural gas infrastructure across North America, connects the continent’s growing supply with surging global demand for reliabl…
Region
North America
…powered with near-instant, self-serve analytics Williams, a premier provider of large-scale natural gas infrastructure across North America, connects the continent’s growing supply with surging global demand for reliabl…
Industry
Energy
…Databricks AI/BI Genie makes that possible,” says Irma. Share this post Details Industry : Energy Use Case : Analytics and Business Intelligence Cloud : Azure Product : AI/BI Re…
Problem
Williams' business intelligence was historically centralized, with analysts using tabular tools and legacy reporting that became increasingly obsolete as data volumes and demands surged across commercial, regulatory, accounting and technical services groups; requests from executives could require days of coding, iterative validation and collaboration, with analysts sometimes spending up to a week compiling complex reports.
…millions of rows of data–from contract allocations to granular meter telemetry. Historically, business intelligence was centralized: analysts used tabular perspectives and legacy reporting tools, which became increasingly obsolete as data volumes and demands surged. “We would get requests from executives or business leads—what are our top 25 cu…
…tory, accounting, and technical services—all needing tailored insights rapidly. Operational bottlenecks abounded; analysts were inundated with data requests, sometimes spending up to a week compiling complex reports. Beau Galloway, Director Commercial Technology at Williams, explains, “We’re tal…
Solution
Williams built subject matter expert agents called Genie Spaces for core domains like contracts, billing, allocations and geolocation, flattening 27 different tables into large SQL models that Databricks AI/BI Genie could reason over, and encoding internal acronyms and business logic into Genie's instructions. The solution is powered by Databricks Unity Catalog and Databricks AI/BI Genie's natural language querying, exposing underlying SQL and logic for transparency.
…igrating data but transforming how information is accessed by all stakeholders. Subject matter expert agents called Genie Spaces were built for core domains like contracts, billing, allocations, and geolocation. “We flattened out 27 different tables into large SQL models that Databricks AI/…
…codified into Genie’s instructions, ensuring accurate, context-aware responses. Powered by Databricks Unity Catalog, and Databricks AI/BI Genie’s natural language querying, data requests now take seconds, not days. Transforming a data request that once took an analyst five days—covering 25 dif…
…revenue in the Northeast for Q1?” to mapping contract usage and rate analysis. Genie’s transparency, surfacing underlying SQL and logic, builds trust and accelerates analytics for technical and non-technical users alike. Adoption was collaborative: subject matter experts participated from the start,…
Business value
A data request that previously took an analyst five days, covering 25 different attributes, now completes in only seconds with validated accuracy. The weekly backlog of data requests dropped from up to ten to just one or two, freeing analysts for higher-value initiatives like predictive modeling and enterprise projects. Databricks AI/BI Genie empowered 100+ employees across business areas with near-instant, self-serve analytics, and helped Williams uncover new market capacities in 2025.
…BI Genie’s natural language querying, data requests now take seconds, not days. Transforming a data request that once took an analyst five days—covering 25 different attributes—Databricks AI/BI Genie completed in only seconds, with validated accuracy. End-users can now work directly with Genie Spaces, asking sophisticated questio…
…loying Databricks AI/BI Genie, Williams has experienced transformative impacts. The backlog of data requests dropped from up to ten a week to just one or two, freeing analysts for higher-value initiatives like predictive modeling and enterprise projects. “Our ability to respond to regulatory agencies, executives, and customers alike…
…lytics across the enterprise 90% Reduction in analyst backlog for data requests 100+ Employees empowered with near-instant, self-serve analytics Williams, a premier provider of large-scale natural gas infrastructure across N…
…rategic focus for Williams’ commercial teams. Genie is driving direct revenue: “Without Databricks AI/BI Genie, we wouldn’t have uncovered new market capacities in 2025. It gave us the flexibility to run machine learning and discover commercial oppo…
AI capabilities
Natural Language Processing
…ing accurate, context-aware responses. Powered by Databricks Unity Catalog, and Databricks AI/BI Genie’s natural language querying, data requests now take seconds, not days. Transforming a data request that onc…
Technology
Databricks AI/BI Genie, Databricks Unity Catalog
…to their goal of helping commercial representatives understand customer needs. By implementing Databricks AI/BI Genie, Williams empowered 100+ employees across business areas to better understand customer needs and behaviors faster.…
…codified into Genie’s instructions, ensuring accurate, context-aware responses. Powered by Databricks Unity Catalog, and Databricks AI/BI Genie’s natural language querying, data requests now take seconds, not days. Transforming a data request that once took an analyst five days—covering 25 dif…
Deployment options
cloud
…s post Details Industry : Energy Use Case : Analytics and Business Intelligence Cloud : Azure Product : AI/BI Ready to get started? Try Databricks for free Learn more about…
Capture details
- Captured
- 16 Aug 2026, 14:42 UTC
- Extractor
- fetch-strip@1
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- a857920aacfef32afd614e396aa73131a76986d727514e9158665c16f1f65b98