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Title
Artefact builds generative AI customer-insight tool for a major French bank in one month
…d then be queried about their personal preferences and consumption habits. "The IBM watsonx.ai studio allowed us to deploy the entire solution, from back-end to front-end, in just one month, with a small team. IBM’s tools are extremely functional, easy to deploy, and use— a solid foundat…
Description
Artefact, a French AI and data consultancy, used IBM watsonx.ai to build a generative AI tool for a major French bank that lets professionals interact with AI-generated customer personas representing clusters of 2 to 3 million real customers, rather than working with anonymized raw data. Users define a target customer segment and engage the resulting avatar in a chat-like exchange to learn about consumption habits and preferences, with every AI-generated response made explainable. Artefact deployed the entire solution, from back end to front end, in just one month with a small team, and the bank is now pursuing a second generative AI project that would let the AI directly generate emails.
…or. Results 1 The demonstrator was developed by Artefact in just one month. 2-3 Each cluster is made up of personas representing 2 to 3 million real customers. IBM's artificial intelligence solutions make it possible to create highly secur…
Company
Artefact
…sonx IBM watsonx.ai IBM ILOG CPLEX Challenge A prominent name on the AI market, Artefact is a French company specialized in deploying advanced AI technologies and data solutions, boasting a remarkable presence across various sectors, such as retail, luxury…
Country
France
…sonx IBM watsonx.ai IBM ILOG CPLEX Challenge A prominent name on the AI market, Artefact is a French company specialized in deploying advanced AI technologies and data solutions, boasting a remarkable presence across various sectors, such as retail, luxury…
Industry
Financial Services
…e learning in a powerful comprehensive studio spanning the entire AI lifecycle. A large French bank recently approached Artefact, with a view to expanding its service offering by harnessing customer data more effectively. The idea was to provide professionals with crucial insights into consumer habit…
Problem
A major French bank wanted to expand its service offering by harnessing customer data more effectively, but sharing entirely anonymized raw data with professionals had limited value for understanding consumer habits.
…e idea was to provide professionals with crucial insights into consumer habits. Rather than sharing entirely anonymized raw data, which has limited value, Artefact proposed a solution where users define their target within the system, engaging avatars in a chat-l…
Solution
Artefact used IBM watsonx.ai to build a solution where users define a target customer segment and engage an AI-modeled persona avatar in a chat-like exchange to learn about consumption habits, with every AI-generated response made explainable and anonymized client data used for development.
…intelligent avatars. Responding to the specific needs of a leading French bank, Artefact utilized IBM watsonx.ai , an integral component of the watsonx portfolio of AI products, to introduce clusters or target samples. These clusters consist of personas represented by AI entities, allowing profess…
Business value
Artefact deployed the entire solution, from back end to front end, in just one month with a small team; each cluster represents 2 to 3 million real customers, and the use case's success has generated interest and a second generative AI project featuring AI that directly generates emails.
…, accompanied by positive feedback and an influx of new requests. Subsequently, we are actively engaged in a second generative artificial intelligence project, featuring an advanced activation component that enables, for instance, AI to directly generate emails." About Artefact Artefact is a company specialized in data transformation a…
AI capabilities
Generative AI, Conversational AI
…Artefact proposed a solution where users define their target within the system, engaging avatars in a chat-like exchange to inquire about consumption habits. These avatars are intelligently modeled based on the specific data provided by…
Technology
IBM watsonx.ai, IBM watsonx, IBM ILOG CPLEX
…1,500 people worldwide: Europe, Asia, North America, Latin America and Africa. Solution components IBM watsonx IBM watsonx.ai IBM ILOG CPLEX
Headline outcome
…he bank, ensuring a more valuable understanding of customer behavior. Results 1 The demonstrator was developed by Artefact in just one month. 2-3 Each cluster is made up of personas representing 2 to 3 million real custom…
Use case type
Analytics augmentation
…Artefact proposed a solution where users define their target within the system, engaging avatars in a chat-like exchange to inquire about consumption habits. These avatars are intelligently modeled based on the specific data provided by…
