Title
Amagi Ensures Millions Never Miss Their Shows
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Description
Amagi, a media technology company supporting 8,000+ streaming channels and 300+ distributors, consolidated fragmented data systems (Dataproc, Snowflake, and in-house platforms) across AWS and GCP into the Amagi Data Platform (ADP), a unified lakehouse built on Databricks with Unity Catalog governance. The platform serves real-time data for ad decisioning, content performance analytics, billing and customer reporting to internal teams (via notebooks, Genie, SQL warehouses) and customer-facing products. Amagi reports 45% cost savings from consolidating fragmented data systems, 15x faster time to market for new data products, and 35% fewer production incidents due to improved data reliability.
…ed?’ The platform handles the complexity.” Data becomes a competitive advantage By consolidating fragmented systems like Dataproc, Snowflake and multiple in-house platforms into the unified Amagi Data Platform on Databricks, including their multicloud setup on AWS and GCP, Amagi unlocked significant operational and financial benefits. Dramatic cost r…
Company
Amagi
Amagi Ensures Millions Never Miss Their Shows | Databricks Skip to main content Login Why Databricks Discover For App Develop…
Problem
As streaming volumes and global operations grew, fragmented data systems and complex multicloud environments limited speed, consistency and governance. Multiple teams maintained separate data systems - Dataproc for batch processing, Snowflake for analytics, and various in-house platforms for specialized workloads - each with its own governance model, access controls and data definitions, making it nearly impossible to establish a single source of truth.
…ad decisioning, content performance analytics, billing and customer reporting. As streaming volumes and global operations grew, fragmented data systems and complex multicloud environments limited speed, consistency and governance. By leveraging the Databricks Data + AI Platform, Amagi created a single, govern…
Solution
Amagi architected the Amagi Data Platform (ADP), a unified lakehouse on Databricks. Diverse sources - content metadata, asset catalogs, advertising data, service streams, program schedules and user data - flow into a governed data lake via Unity Catalog, which lets Amagi define data lineage, enforce access controls, tag sensitive data and ensure compliance. Internal stakeholders access data through Databricks notebooks, Genie for natural language querying, SQL warehouses and serverless compute.
…streams, program schedules, and user data. Rather than creating isolated silos, these diverse sources flow into a governed data lake via Unity Catalog. Unity Catalog enables Amagi to define data lineage, enforce access controls, t…
Implementation approach
Rather than incrementally patching legacy systems, Amagi made a strategic decision to architect a unified data platform from the ground up, choosing Databricks as the foundational technology, consolidating Dataproc, Snowflake and multiple in-house platforms across its AWS and GCP multicloud setup.
…constituencies simultaneously.” Building the Amagi Data Platform on Databricks Rather than incrementally patching legacy systems, Amagi made a strategic decision to architect a unified data platform from the ground up, choosing Databricks as the foundational technology. The resulting Amagi Data Platform (ADP) represents a complete reimagining of ho…
Business value
Amagi reports 45% cost savings from consolidating fragmented data systems, a 15x faster time to market for new data products and features, and 35% fewer production incidents due to improved data reliability.
…dia Labs CUSTOMER STORY Delivering streaming content to millions without limits 45% Cost savings after consolidating fragmented data systems 15x Faster time to market for new data products and features 35% Fewer producti…
…ons without limits 45% Cost savings after consolidating fragmented data systems 15x Faster time to market for new data products and features 35% Fewer production incidents due to improved data reliability Amagi is a glob…
…ented data systems 15x Faster time to market for new data products and features 35% Fewer production incidents due to improved data reliability Amagi is a global media technology company that enables streaming platforms to…
Industry
Media & Entertainment
…to-have, it’s the foundation of competitive advantage.” Share this post Details Industry : Media & Entertainment Use Case : Analytics and Business Intelligence , Data Warehousing , Governance…
Technology
Databricks SQL, Delta Lake, Spark Declarative Pipelines, Unity Catalog, Genie
…using , Governance and Security , Data + AI Platform Cloud : AWS , Google Cloud Product : Databricks SQL , Delta Lake , Spark Declarative Pipelines , Unity Catalog Ready to get started? Try Databricks for free Talk to an expert Why Databricks…
AI capabilities
Conversational AI
…ource of truth. Internal stakeholders access data through Databricks notebooks, Genie for natural language querying, SQL warehouses, and serverless compute. Finance teams get real-time billing an…
Deployment options
cloud
…Intelligence , Data Warehousing , Governance and Security , Data + AI Platform Cloud : AWS , Google Cloud Product : Databricks SQL , Delta Lake , Spark Declarative Pipelines , Unity Cat…
Capture details
- Captured
- 03 Sept 2026, 19:29 UTC
- Extractor
- fetch-strip@1
- Snapshot hash
- 57b8cef24e8bec767125f8f86861bf967d7bb9a9ed7646aa237b3d99845c3806