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Title

Albert Heijn uses Azure OpenAI for demand forecasting and recipe/leftover scanning, targeting over 10% food waste reduction

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How Albert Heijn is using Azure OpenAI to reduce food waste and help its customers eat healthy | Microsoft Customer Stories This is the Trace Id: 3bebf6c625d078d78377f9ab8c40…
…ons per day. So, AI is fundamental to doing this process quickly and precisely. We hope to be able to reduce our total food waste by more than 10% thanks to it.” On top of that, work is also being done to reduce waste once the products reac…

Description

Albert Heijn, the Netherlands' leading supermarket chain, uses Microsoft Azure OpenAI, AI Vision and Azure Kubernetes Services for demand forecasting and generative AI customer features. It carries out daily predictions for more than 15 million store-item combinations more than 5 weeks in advance, making almost 1 billion predictions per day, and hopes to reduce its total food waste by more than 10% thanks to it. Its Dynamic Markdown initiative, which allows a product's discount to increase through the day via an Electronic Shelf Label, now saves 250,000 kilos of wasted food per year. Through its Gen AI Labs with Microsoft, Albert Heijn created a Recipe Scanner that adds a photographed recipe's ingredients to the shopping cart, and a Leftover Scanner is coming soon.

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…15 million store-item combinations and how much of them we are going to sell. “We do this more than 5 weeks in advance, so we make almost 1 billion predictions per day. So, AI is fundamental to doing this process quickly and precisely. We hope to b…
…making it more enticing for customers to buy items that are nearly out of date. This now saves 250,000 kilos of wasted food per year. Meals, ingredients and recipes tailored for you Beyond these food waste initiat…

Company

Albert Heijn

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How Albert Heijn is using Azure OpenAI to reduce food waste and help its customers eat healthy | Microsoft Customer Stories This is the Trace Id: 3bebf6c625d078d78377f9ab8c40…

Country

Netherlands

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…jn PRODUCTS Dynamics 365 Power Automate ORGANIZATION SIZE 1,000-9,999 employees COUNTRY Netherlands BUSINESS NEED Powerful business apps INDUSTRY Nonprofit and IGO Share the story…

Industry

Retail

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…through this at some point in their day.” It’s a challenge that Albert Heijn – the largest supermarket chain in the Netherlands – has found several ways to address through technology. From a weekly menu sent…

Problem

Albert Heijn wants to help its customers eat better while minimizing its environmental footprint, and its ambition is to reduce its 2016 levels of food waste by 50% by 2030, which is not always easy with more sales in each store.

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…food waste is a particularly important one for us,” says Noortje van Genugten. “Our ambition is to reduce our 2016 levels of food waste by 50% by 2030, but with more sales in each store, that isn’t always easy.” To address this, t…

Solution

Using Microsoft Azure OpenAI, AI Vision and Azure Kubernetes Services, Albert Heijn applies AI to demand forecasting, running daily predictions for more than 15 million store-item combinations more than 5 weeks in advance. Its Dynamic Markdown initiative allows an increase to a product's discount throughout the day via an Electronic Shelf Label, and through its Gen AI Labs with Microsoft it created a Recipe Scanner that lets customers photograph a recipe and have its ingredients added to their shopping cart, with a Leftover Scanner that suggests recipes from a photo of leftovers described as coming soon.

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…ste by 50% by 2030, but with more sales in each store, that isn’t always easy.” To address this, the company is applying AI to demand forecasting. “The better we know what we are going to sell, the better we can ensure we brin…
…e creation of two game-changing solutions: Recipe Scanner and Leftover Scanner. The former allows customers to take a picture of a recipe and have its ingredients automatically added to their shopping cart in a matter of seconds. “The Recipe Scanner is really our way to try and bridge the physical world with…
…s for dinner’ question – and especially do it in the healthiest possible way.” “We also have a project called Leftover Scanner coming soon,” adds van Genugten. “The idea is that customers can take a photo of their lefto…

Implementation approach

Albert Heijn partnered with Microsoft on Gen AI Labs, a start-up dedicated to exploring and experimenting with Generative AI at a rapid pace, building on a Tech Labs it has had for more than a decade.

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…. For this reason, the two have now partnered up on Albert Heijn’s Gen AI Labs, a start-up dedicated to exploring and experimenting with the use of Generative AI at a rapid pace. “We’ve had a Tech Labs for more than a decade, which we’ve used to experiment…
…g and experimenting with the use of Generative AI at a rapid pace. “We’ve had a Tech Labs for more than a decade, which we’ve used to experiment with all sorts of new technologies,” says Renat…

Business value

The Dynamic Markdown initiative now saves 250,000 kilos of wasted food per year, and Albert Heijn hopes its AI-driven demand forecasting will reduce total food waste by more than 10%. The Recipe Scanner lets customers add a recipe's ingredients to their shopping cart in a matter of seconds.

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…making it more enticing for customers to buy items that are nearly out of date. This now saves 250,000 kilos of wasted food per year. Meals, ingredients and recipes tailored for you Beyond these food waste initiat…
…ons per day. So, AI is fundamental to doing this process quickly and precisely. We hope to be able to reduce our total food waste by more than 10% thanks to it.” On top of that, work is also being done to reduce waste once the products reac…

AI capabilities

Computer Vision, Predictive Analytics, Recommendation & Personalization

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…solutions: Recipe Scanner and Leftover Scanner. The former allows customers to take a picture of a recipe and have its ingredients automatically added to their shopping cart in a matter of seconds. “The Recipe Scanner is really our way to try and bridge…

Business functions

Supply Chain & Logistics

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…ways easy.” To address this, the company is applying AI to demand forecasting. “The better we know what we are going to sell, the better we can ensure we bring just enough and prevent waste,” she says. “To do that, we carry out daily predictions for more than 15 millio…

Technology

Azure OpenAI, Azure Kubernetes Service, AI Vision

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…ken center stage in Albert Heijn’s innovation projects over the past few years. Using Microsoft Azure OpenAI, AI Vision and Azure Kubernetes Services, the company has been driving transformation at scale across various parts of i…

Headline outcome

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…ons per day. So, AI is fundamental to doing this process quickly and precisely. We hope to be able to reduce our total food waste by more than 10% thanks to it.” On top of that, work is also being done to reduce waste once the products reac…

Use case type

Predictive operations

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…ste by 50% by 2030, but with more sales in each store, that isn’t always easy.” To address this, the company is applying AI to demand forecasting. “The better we know what we are going to sell, the better we can ensure we brin…
Capture details
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14 Oct 2026, 05:23 UTC
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