Source proof for Al-Futtaim becomes customer-centric with Databricks

Al-Futtaim becomes customer-centric with Databricks | Databricks Skip to main content Login Why Databricks Discover For App Develop…

…millions of people across the region through the distribution and operations of global brands like Toyota, IKEA, Ace Hardware, and Marks & Spencer. With a wealth of data such as demographics and transaction history being gener…

…a + AI Platform, Al-Futtaim has transformed their data strategy and operations, allowing them to create a “golden customer record” that improves all decision-making from forecasting demand to powering their global loyalty program. A legacy system fails to enable data teams Whether it’s cars, finance, real est…

…/ Al Futtaim CUSTOMER STORY Creating a unified customer view across 200+ brands 10% Higher automotive sales 30% Decrease in loss sale opportunity and inventory holding cost 4x Faster time…

…Creating a unified customer view across 200+ brands 10% Higher automotive sales 30% Decrease in loss sale opportunity and inventory holding cost 4x Faster time-to-insight As a driving force for economic growth in the Middle…

…tomotive sales 30% Decrease in loss sale opportunity and inventory holding cost 4x Faster time-to-insight As a driving force for economic growth in the Middle East, Al-Futtaim impacts t…

…rity and Trust Ready to get started? Get a Demo Login Contact Us Try Databricks Customer Stories / Al Futtaim CUSTOMER STORY Creating a unified customer view across 200+ brands 10% Higher a…

…ization designed to increase revenue and profitability. Share this post Details Industry : Retail and Consumer Goods Cloud : Azure Ready to get started? Try Databricks for free Learn more about ou…

…usiness, from streamlining the supply chain to optimizing marketing strategies. But with the brands capturing such a wide variety of data, its legacy systems struggled to provide a single view into their customer due to data silos and the inability to scale efficiently to meet their analytical needs. Business intelligence was slow in terms of new dashboard development, forecasti…

…ta silos and the inability to scale efficiently to meet their analytical needs. Business intelligence was slow in terms of new dashboard development, forecasting was not scalable and was limited to classical algorithms, and customer insights were too generalized to affect outcomes faster. With Databricks Data + AI Platform, Al-Futtaim has transformed their data strat…

…fectiveness. Lakehouse architecture enables a variety of new data possibilities Al-Futtaim modernized on Databricks Data + AI Platform knowing that it would support their goal of becoming AI-driven. With a single source of truth across their data, divisions across Al-Futtaim ar…

…ta, divisions across Al-Futtaim are starting to reap the benefits. For example, the automotive division has been able to quickly build ETL pipelines with Delta Lake to fast-track the development of 10 to 15 use cases designed to improve customer engagement and sales. And with Databricks SQL, a wider range of team members can start manipulating…

…opment of 10 to 15 use cases designed to improve customer engagement and sales. And with Databricks SQL, a wider range of team members can start manipulating and visualizing the data. UdayKumarReddy Srinatham, Data Platform Lead at Al-Futtaim, explains, “The data…

…ces delivering insights to business stakeholders four times faster than before. The improved data sharing and collaboration enabled via Delta Sharing is a primary accelerator for this improved time-to-market. Dmitriy says, “Collaboration has increased between data divisions because it’s…

…and influence revenue by helping consumers make more informed buying decisions. Moving forward, as they continue to increase adoption of Databricks Data + AI Platform, particularly new features like Unity Catalog for data governance, Al-Futtaim will continue to scale successful data and AI use cases throughout…

…ly chain efficiency, marketing and sales, and customer engagement. For example, they recently productionized an order forecasting and inventory management model for one of their retail businesses, Marks & Spencer. Using historical ordering and inventory data, the business is now able to predict the next year’s seasonal order nine months ahead of time. Using these insights, order planning and preparation requirements are simplified, and loss sale opportunity and inventory holding cost has been reduced by 30%. Al-Futtaim is using these results to help other business units better predict d…

…r behavior and engagement were tracked to motivate consumers toward purchasing. The use of data and AI in this campaign resulted in a 10% sales increase, as well as delivered actionable takeaways that can be applied for similar resu…

…he entire organization with data Since moving to Databricks Data + AI Platform, Al-Futtaim is now quickly deploying new use cases throughout the organization, in some instances delivering insights to business stakeholders four times faster than before. The improved data sharing and collaboration enabled via Delta Sharing is a prim…

…ments, and supplier and delivery terms. Using segmentation and personalization, the division that drives Toyota sales leveraged recommendation engines to market their new UAE automobiles to specific audiences. Taking advantage of all the data Al-Futtaim has across hundreds of business un…

…ly chain efficiency, marketing and sales, and customer engagement. For example, they recently productionized an order forecasting and inventory management model for one of their retail businesses, Marks & Spencer. Using historical ordering and inventory data, the business is now able to pred…

…s through our global loyalty program to drive more sales.” With these advances, Al-Futtaim has been able to influence supply chain efficiency, marketing and sales, and customer engagement. For example, they recently productionized an order forecasting and inventory m…

…ta, divisions across Al-Futtaim are starting to reap the benefits. For example, the automotive division has been able to quickly build ETL pipelines with Delta Lake to fast-track the development of 10 to 15 use cases designed to improve custome…

…opment of 10 to 15 use cases designed to improve customer engagement and sales. And with Databricks SQL, a wider range of team members can start manipulating and visualizing the data. UdayKumarReddy Srinatham, Data Platform Lead at Al-Futtaim, explains, “The data…

…ces delivering insights to business stakeholders four times faster than before. The improved data sharing and collaboration enabled via Delta Sharing is a primary accelerator for this improved time-to-market. Dmitriy says, “Colla…

…orward, as they continue to increase adoption of Databricks Data + AI Platform, particularly new features like Unity Catalog for data governance, Al-Futtaim will continue to scale successful data and AI use cases throughout…

…n. For business stakeholders that need to understand how to shape the business, they are able to access visual dashboards via Power BI to make smarter decisions. Not only do they get a less obstructed view of the entire organization and wit…

…and profitability. Share this post Details Industry : Retail and Consumer Goods Cloud : Azure Ready to get started? Try Databricks for free Learn more about our product Talk…

…and profitability. Share this post Details Industry : Retail and Consumer Goods Cloud : Azure Ready to get started? Try Databricks for free Learn more about our product Talk…

…these insights, order planning and preparation requirements are simplified, and loss sale opportunity and inventory holding cost has been reduced by 30%. Al-Futtaim is using these results to help other business units better predict…

…irements based on unique product requirements, and supplier and delivery terms. Using segmentation and personalization, the division that drives Toyota sales leveraged recommendation engines to market their new UAE automobiles to specific audiences. Taking advantage of all the data Al-Futtaim has across hundreds of business un…