{"slug":"accelerating-sales-pipelines-with-real-time-go-to-market","url":"https://findausecase.com/use-cases/accelerating-sales-pipelines-with-real-time-go-to-market","title":"Accelerating sales pipelines with real-time go to market","description":"ServiceNow built Lead Scoring, Outreach Assist and Demo Assist AI solutions on the Databricks Data + AI Platform to support 2,000+ global sellers, using MLflow and LLM chains orchestrated with Lakeflow Jobs, cutting lead scoring latency from 4 hours to 30 minutes, generating 65,000+ personalized outreach emails in 2024, and boosting deal velocity 1.5x.","company":"ServiceNow","industry":"Technology & Software","aiCapabilities":["Generative AI","Predictive Analytics"],"businessFunctions":["Sales"],"technology":["Delta Lake","Lakeflow Jobs","Unity Catalog"],"deployment":"Public Cloud","problemStatement":"ServiceNow's GTM teams of over 2,000 global sellers were slowed by siloed data across platforms like Snowflake, Adobe Experience Platform and Dynamics: lead scoring relied on batch processes that delayed follow-up, outreach personalization required 20+ minutes of manual research per lead, and demo decks took up to 24 hours to assemble.","solutionApproach":"ServiceNow adopted the Databricks Data + AI Platform as the execution layer for Lead Scoring, Outreach Assist and Demo Assist: MLflow manages experimentation for a lead-scoring pipeline processing over a million leads a year, Outreach Assist uses LLMs orchestrated with Lakeflow Jobs to generate personalized prospecting emails, and Demo Assist uses a propensity model to auto-generate customized pitch decks.","businessValue":"ServiceNow reduced lead-scoring latency from four hours to just 30 minutes, generated over 65,000 personalized outreach emails in 2024 with a 3.3x lift in meetings, and increased deal velocity by 1.5x by reducing demo prep time by 24 hours.","evidence":{"band":"high"},"sourceUrl":"https://www.databricks.com/customers/servicenow","dates":{"publishedAt":"2026-09-08T09:04:16.646Z","publishedAtSource":"pipeline","updatedAt":"2026-09-08T09:04:16.646Z"},"license":"Open for reading and citing with a link to https://findausecase.com/use-cases/accelerating-sales-pipelines-with-real-time-go-to-market. Bulk republication requires permission."}