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Title
Accelerating sales pipelines with real-time go to market
…mo Login Contact Us Try Databricks Customer Stories / ServiceNow CUSTOMER STORY Accelerating sales pipelines with real-time go to market 8x Faster lead scoring 2x Increase in reply rate 1.5x Boost in deal velocity Se…
Description
ServiceNow built Lead Scoring, Outreach Assist and Demo Assist AI solutions on the Databricks Data + AI Platform to support 2,000+ global sellers, using MLflow and LLM chains orchestrated with Lakeflow Jobs, cutting lead scoring latency from 4 hours to 30 minutes, generating 65,000+ personalized outreach emails in 2024, and boosting deal velocity 1.5x.
…AI strategy, enabling scalable, real-time intelligence across the deal journey. All three flagship solutions — Lead Scoring, Outreach Assist and Demo Assist — now run on Databricks. For Lead Scoring, ServiceNow built a production pipeline that processes over a…
Company
ServiceNow
…rity and Trust Ready to get started? Get a Demo Login Contact Us Try Databricks Customer Stories / ServiceNow CUSTOMER STORY Accelerating sales pipelines with real-time go to market 8x Fast…
Industry
Technology & Software
…ce our sellers need when they need it,” Mili concluded. Share this post Details Industry : Technology and Software Cloud : Azure Product : Delta Lake , Lakeflow Jobs , Unity Catalog Ready to get…
Problem
ServiceNow's GTM teams of over 2,000 global sellers were slowed by siloed data across platforms like Snowflake, Adobe Experience Platform and Dynamics: lead scoring relied on batch processes that delayed follow-up, outreach personalization required 20+ minutes of manual research per lead, and demo decks took up to 24 hours to assemble.
…d make a transformative impact. But existing infrastructure created roadblocks. Lead Scoring relied on batch processes that delayed follow-up. Outreach personalization required 20+ minutes of manual research per lead. And demo decks took up to 24 hours to assemble. These inefficiencies were tied to deep-rooted technical challenges, including that data was siloed across platforms like Snowflake, Adobe Experience Platform and Dynamics — and there was no unified platform to consolidate and act on this information…
Solution
ServiceNow adopted the Databricks Data + AI Platform as the execution layer for Lead Scoring, Outreach Assist and Demo Assist: MLflow manages experimentation for a lead-scoring pipeline processing over a million leads a year, Outreach Assist uses LLMs orchestrated with Lakeflow Jobs to generate personalized prospecting emails, and Demo Assist uses a propensity model to auto-generate customized pitch decks.
…utions — Lead Scoring, Outreach Assist and Demo Assist — now run on Databricks. For Lead Scoring, ServiceNow built a production pipeline that processes over a million leads per year using more than 1,000 behavioral and firmographic signals. MLflow manages experimentation and version control, enabling the team to retrai…
…latency from four hours to just 30 minutes and helping sellers respond faster. Outreach Assist uses large language models (LLMs) to generate highly personalized prospecting emails in under two minutes. Integrated with sellers’ email tools via API, it draws from public data, intern…
…in reliability at scale,” Amulya said. Demo Assist rounds out the GTM AI stack. Using a propensity model trained in Databricks, it predicts which products a prospect is most likely to purchase and auto-generates customized pitch decks complete with messaging and curated customer success stories. What used to take…
Business value
ServiceNow reduced lead-scoring latency from four hours to just 30 minutes, generated over 65,000 personalized outreach emails in 2024 with a 3.3x lift in meetings, and increased deal velocity by 1.5x by reducing demo prep time by 24 hours.
…on 15-minute batch cycles and hours-long data prep. Now, it runs in real time, reducing latency from four hours to just 30 minutes and helping sellers respond faster. Outreach Assist uses large language models…
…ng time-consuming manual research with hyper-personalized generative AI emails. In 2024 alone, it generated 65,000+ emails, reducing creation time from 20 minutes to under two and driving a 3.3x lift in meetings. “We expected a better reply rate, but we didn’t expect such a lift in actual me…
…e between our solutions and the customer’s needs.” At the bottom of the funnel, Demo Assist accelerates late-stage conversations by generating customized presentations in minutes, reducing prep time by 24 hours and increasing deal velocity by 1.5x. The result is a more responsive sales process that equips sellers with tailored…
Technology
Delta Lake, Lakeflow Jobs, Unity Catalog
…luded. Share this post Details Industry : Technology and Software Cloud : Azure Product : Delta Lake , Lakeflow Jobs , Unity Catalog Ready to get started? Try Databricks for free Learn more about our product Talk…
Business functions
Sales
…support ServiceNow’s ambitious goal of reaching $15 billion in revenue by 2026, the company’s go-to-market (GTM) teams, which include over 2,000 global sellers, needed a more scalable and intelligent way to operate. However, the path to gr…
Headline outcome
…on 15-minute batch cycles and hours-long data prep. Now, it runs in real time, reducing latency from four hours to just 30 minutes and helping sellers respond faster. Outreach Assist uses large language models…
Use case type
Content generation
…latency from four hours to just 30 minutes and helping sellers respond faster. Outreach Assist uses large language models (LLMs) to generate highly personalized prospecting emails in under two minutes. Integrated with sellers’ email tools via API, it draws fr…
AI capabilities
Generative AI, Predictive Analytics
…latency from four hours to just 30 minutes and helping sellers respond faster. Outreach Assist uses large language models (LLMs) to generate highly personalized prospecting emails in under two minutes. Integrated with sellers’ email tools via API, it draws fr…
Deployment model
Cloud
…it,” Mili concluded. Share this post Details Industry : Technology and Software Cloud : Azure Product : Delta Lake , Lakeflow Jobs , Unity Catalog Ready to get started? Try…
Deployment options
cloud
…it,” Mili concluded. Share this post Details Industry : Technology and Software Cloud : Azure Product : Delta Lake , Lakeflow Jobs , Unity Catalog Ready to get started? Try…
