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Title
Accelerating CRM impact with GenAI-powered insights
…n Contact Us Try Databricks Customer Stories / Natura Cosméticos CUSTOMER STORY Accelerating CRM impact with GenAI-powered insights 64% Faster reporting cycles, saving time to generate more insights 23.5% Increa…
Description
Natura Cosmeticos built a GenAI-powered reporting system on the Databricks Data + AI Platform, using foundation models and AI Search to automatically generate CRM campaign report summaries in Portuguese and Spanish across six countries, cutting reporting cycle times by 64% and lifting CRM-driven revenue by 23.5%.
…t.” Automating Insights and Reporting at Scale with GenAI Accelerating further, Natura’s team implemented a GenAI-powered reporting system on Databricks, transforming campaign data into actionable insights by leveraging foundation models and Databricks AI Search. “All the impactful text in our new reports — summaries and headlines — is gener…
Company
Natura Cosméticos
…rity and Trust Ready to get started? Get a Demo Login Contact Us Try Databricks Customer Stories / Natura Cosméticos CUSTOMER STORY Accelerating CRM impact with GenAI-powered insights 64% Faster r…
Country
Brazil
…ustainable beauty and social responsibility. Primarily powered by direct sales, the Brazilian cosmetics giant has relied on its vast consultant network to connect with millions of customers…
Industry
Retail
…ed and flexibility to do it at scale,” Julia concludes. Share this post Details Industry : Retail and Consumer Goods Use Case : Analytics and Business Intelligence , Artificial Intelligence , Data…
Problem
Natura's CRM analytics team analyzed the performance and impact of directed communications to its beauty consultant network in a partially manual way, generating significant effort and response time that limited the team's ability to act on insights in near real-time.
…uty consultant network, using precise one-on-one communication with algorithms. The analysis of performance and understanding of consultant behavior changes from the impact of these communications were performed by the CRM analytics team in a partially manual way. This generated significant effort and response time, which impacted the agility to use insights in near real-time actions. By unifying data and adopting generative AI (GenAI) with the Databricks Data +…
Solution
Natura unified CRM data and implemented a GenAI-powered reporting system on the Databricks Data + AI Platform, using foundation models and Databricks AI Search to transform campaign data into actionable insights, with a Python library of prompts automating template generation and AI Playground/Agent Framework testing identifying Claude 3.7 as the optimal model.
…ents, and new initiatives. With the support of Databricks solutions architects, the team built a Python library of prompts, automating template generation and making it easy to scale reporting to 20 audiences across six countries in Portuguese and Spanish. “A crucial step was using AI Search to personalize all language, so GenAI outpu…
…, so GenAI outputs sound like Natura and match our business logic,” says Julia. Iterative model selection and testing — using AI Playground and Agent Framework — helped identify Claude 3.7 as the optimal model, thanks to its handling of campaign metrics. Natura’s non-technical CRM analysts found the Databricks environment crucial fo…
Business value
Natura cut report cycle times by 64%, lifted CRM-driven revenue by 23.5% through faster action-taking, and scaled over 20 automated reports across six countries in two languages.
…transformation to GenAI and Databricks delivered tangible, measurable results. “After automating our processes, we cut report cycle times by 64%” Julia says, crediting the shift with enabling planners to adjust mid-campaign…
…red insights 64% Faster reporting cycles, saving time to generate more insights 23.5% Increase in CRM-driven revenue through faster action-taking 20+ Automated reports scaled across six countries in two languages For over 56…
…more insights 23.5% Increase in CRM-driven revenue through faster action-taking 20+ Automated reports scaled across six countries in two languages For over 56 years, Natura Cosméticos has been recognized as a leader in sustain…
Technology
Agent Bricks, Delta Lake
…Applications , Data Science , Data Engineering , Data + AI Platform Cloud : AWS Product : Agent Bricks , Delta Lake Ready to get started? Try Databricks for free Talk to an expert Why Databricks…
Business functions
Marketing
…as relied on its vast consultant network to connect with millions of customers. The CRM team is responsible for activating directed communication to the beauty consultant network, using precise one-on-one communication with algorithms. The analysis of perfor…
Headline outcome
…a Cosméticos CUSTOMER STORY Accelerating CRM impact with GenAI-powered insights 64% Faster reporting cycles, saving time to generate more insights 23.5% Increase in CRM-driven revenue through faster action-taking 20+ Automated…
Use case type
Content generation
…actionable insights by leveraging foundation models and Databricks AI Search. “All the impactful text in our new reports — summaries and headlines — is generated from campaign data through GenAI inside Databricks,” Julia explains. Reports that once required one or two days of manual preparati…
AI capabilities
Generative AI, Retrieval-Augmented Generation
…CRM analysts found the Databricks environment crucial for democratizing GenAI. “Without Databricks, it would have been much more difficult to use retrieval-augmented generation. The platform made it simple to experiment and launch new use cases, even as a b…
Deployment model
Cloud
…ence , Data Applications , Data Science , Data Engineering , Data + AI Platform Cloud : AWS Product : Agent Bricks , Delta Lake Ready to get started? Try Databricks for fr…
Deployment options
cloud
…ence , Data Applications , Data Science , Data Engineering , Data + AI Platform Cloud : AWS Product : Agent Bricks , Delta Lake Ready to get started? Try Databricks for fr…
