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MediaRadar | Vivvix uses GenAI and computer vision on Databricks to automate video ad classification
MediaRadar | Vivvix built a GenAI pipeline on Databricks using Spark Structured Streaming, the Ray cluster, Whisper for transcription/translation and OCR to classify video ads across millions of product categories. A dual-layer approach combines GenAI product identification with in-house classification models, increasing hourly ad-classification throughput from about 800 to 2,000 creatives and cutting model-experimentation time from two days to half a day.
M|MediaRadar | Vivvix
Databricks · Databricks Model Serving · Unity Catalog +2 
