RetailConversational AIRecommendation & Personalization
Albert Heijn's AI-powered assistant Steijn helps millions of customers decide what's for dinner
Albert Heijn
Albert Heijn, part of Ahold Delhaize, built the AI-powered assistant Steijn, which helps millions of customers answer the daily question "What's for dinner?" by suggesting personalized recipes and step-by-step guidance. Ahold Delhaize is also scaling its proprietary retail media platform, Edge, which enables on-site display, sponsored search, and in-store digital screens, to its U.S. brands after delivering strong results across several European brands.
