Consumer GoodsRetrieval-Augmented GenerationGenerative AIRecommendation & PersonalizationAgentic AI
Empowering Marketing Teams to Drive Greater Impact at Reckitt
Reckitt
Reckitt built an AI system called the Insight Engine on the Databricks Data + AI Platform, unifying consumer research, product reviews and social listening signals to give marketing teams faster, actionable insights. The system uses Databricks Model Serving to deploy multiple LLMs including OpenAI's ChatGPT-4 and Google's Gemini, AI Search for retrieval-augmented generation, and Agent Bricks AI Gateway for governance. Reckitt's marketing teams achieved a 40% improvement in task execution, a 40-60% reduction in time to develop campaign concepts, 60% faster concept development, and 30% faster ad adaptation and localization, with hundreds of marketers using the AI tools across the organization by the end of 2025.
