SAP Emarsys

SAP Engagement Cloud (formerly SAP Emarsys) is a solution that connects enterprise data and AI to securely orchestrate real-time, personalized interactions across marketing, sales, service, and commerce. It uses Joule's agentic AI to surface insights, complete tasks, and connect processes, and integrates natively with SAP S/4HANA, SAP Analytics Cloud, SAP Business Technology Platform, and SAP Customer Data Platform.

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1published use cases

1industry

1countries on record

Predictive Analytics

top AI capability

Evidence mix: High 1 · Medium 0 · Low 0 — bands are computed from each record's evidence signals.

RetailPredictive Analytics

Operationalizing Analytics Data at Scale (DEICHMANN SE)

DEICHMANN SE, Europe's largest footwear retailer with roughly 4,700 stores in more than 30 countries and about 8.7 billion euros in 2024 revenue, adopted Databricks Lakebase, a managed PostgreSQL database integrated with its Databricks Lakehouse, to activate governed customer and product data for e-commerce marketing without building separate integration pipelines. Lakebase reduced a data-product publishing pipeline to 3 clicks and about 30 seconds, and is now in production across Europe feeding SAP Emarsys for e-commerce marketing.

DEICHMANN SE· GermanyDatabricks Lakebase · Databricks SQL · Delta Lake +3